Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | adidas Australia Online Store | adidas AU | Search engines recommend title length of around 50-60 characters. The length of this title is 41. |
| Meta description | Shop for adidas shoes, clothing and collections, adidas Originals, Running, Football, Training and more on the official adidas AU website - adidas.com.au | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 153 characters. |
| Load time | 0.7959 seconds on average | Website load speed is pretty fast. |
| Alexa global | 39 883, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
| Number of backlinks | Around 308 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 3.3KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 2.19.40.65. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Related websites | hypedc.com rebelsport.com.au footlocker.com.au culturekings.com.au theiconic.com.au |
These are the websites that fall into the same category as adidas.com.au, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 3:43 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 301 Moved Permanently Date: Mon, 11 Apr 2016 20:03:41 GMT Server: Apache Content-Length: 0 Set-Cookie: dwsid=LwOMV6bdDazt3IEQX0LZFKRmyh1xZVTHOsQNfp3bfiwIHCK2Bq2ZmkvnXM4e5-A__4a_16e8cWieWW3W82rJAA==; path=/; HttpOnly Cache-Control: no-cache,no-store,must-revalidate Pragma: no-cache Expires: Thu, 01 Dec 1994 16:00:00 GMT Location: http://www.adidas.com.au/ Accept-Ranges: bytes HTTP/1.1 200 OK Server: Apache Cache-Control: no-cache,no-store,must-revalidate Pragma: no-cache Expires: Thu, 01 Dec 1994 16:00:00 GMT Content-Type: text/html;charset=UTF-8 Date: Mon, 11 Apr 2016 20:03:42 GMT Transfer-Encoding: chunked Connection: keep-alive Connection: Transfer-Encoding Set-Cookie: dwac_bdbEgiaagRUB2aaac2g3gtZPlB=FB_0Z8WyC_gV0eNUeVbzv_iAPXfGMMDT9sc%3D|dw-only|||AUD|false|Australia%2FMelbourne|true; Path=/ Set-Cookie: cqcid=bcDoZQ0aRc5wbyXO7FbTgDusQ1; Path=/ Set-Cookie: dwpersonalization_355b1687f92a7fb66a90ec53493e8294=""; Expires=Thu, 01-Jan-1970 00:00:10 GMT; Path=/ Set-Cookie: dwanonymous_355b1687f92a7fb66a90ec53493e8294=bcDoZQ0aRc5wbyXO7FbTgDusQ1; Version=1; Comment="Demandware anonymous cookie for site Sites-adidas-AU-Site"; Max-Age=15552000; Expires=Sat, 08-Oct-2016 20:03:42 GMT; Path=/ Set-Cookie: sid=FB_0Z8WyC_gV0eNUeVbzv_iAPXfGMMDT9sc; Path=/ Set-Cookie: pagecontext_customer_id=bcDoZQ0aRc5wbyXO7FbTgDusQ1; Domain=.adidas.com.au; Path=/ Set-Cookie: pagecontext_logged_in=""; Domain=.adidas.com.au; Path=/ Set-Cookie: lastVisitedProducts=""; Domain=.adidas.com.au; Expires=Sun, 10-Jul-2016 20:03:42 GMT; Path=/ Set-Cookie: dwsid=xTtL6t5ATLtnGnx0mmF6GimkgvrdwoeQhAyvjgMUBlOtgzG58a_yjjxbfTo6nb7R6KY1TFFa7VQBc_DBfqiB5A==; path=/; HttpOnly |
| WHOIS information |
|---|
Domain Name: adidas.com.au Last Modified: 03-May-2015 05:06:21 UTC Status: ok Registrar Name: Corporation Service Company (Australia) Pty Ltd Registrant: Adidas Australia Pty Ltd. Registrant ID: OTHER 058 390 659 Eligibility Type: Other Registrant Contact ID: X137904507480373 Registrant Contact Name: ADIDAS AUSTRALIA PTY LIMITED Registrant Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Tech Contact ID: CSC_12014E0030 Tech Contact Name: Yutaka Shioda Tech Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Name Server: dns.noris.de Name Server: dns.noris.net Name Server: dns.noris.ch DNSSEC: unsigned |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1788 mistypes, associated with adidas.com.au:
If you are curious about what TLD extensions could also match the domain name of adidas.com.au well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: