Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Best Cakes | Cake Shops | Melbourne | Ab Fab Cakes | Search engines recommend title length of around 50-60 characters. The length of this title is 50. |
| Meta description | Specialising in custom made wedding, engagement and birthday cakes. Examples of cake and opening hours. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 103 characters. |
| Keywords | best cakes in Melbourne, cake shops Melbourne | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 4.6095 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 14 921 078, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 41 links | This is a normal amount of links. |
| Number of backlinks | Around 2 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 29.2KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 176.31.241.208. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Oceania Australia Victoria Localities P Prahran Business and Economy |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | cakesofdistinction.com.au majesticcakes.com.au fantasycakes.com.au cococakes.com.au simplycakes.com.au |
These are the websites that fall into the same category as abfabcakes.com.au, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 301 Moved Permanently Date: Sat, 16 Jul 2016 06:35:54 GMT Server: Apache/2.4.18 (Unix) OpenSSL/1.0.1e-fips mod_bwlimited/1.4 X-Powered-By: PHP/5.4.45 Location: http://www.abfabcakes.com.au/ Vary: User-Agent Content-Length: 0 Connection: close Content-Type: text/html; charset=UTF-8 HTTP/1.1 200 OK Date: Sat, 16 Jul 2016 06:35:55 GMT Server: Apache/2.4.18 (Unix) OpenSSL/1.0.1e-fips mod_bwlimited/1.4 X-Powered-By: PHP/5.4.45 Link: <http://www.abfabcakes.com.au/wp-json/>; rel="https://api.w.org/", <http://www.abfabcakes.com.au/>; rel=shortlink Vary: Accept-Encoding,User-Agent Connection: close Transfer-Encoding: chunked Content-Type: text/html; charset=UTF-8 |
| WHOIS information |
|---|
Domain Name: abfabcakes.com.au Last Modified: 04-Feb-2016 06:45:52 UTC Status: ok Registrar Name: Enetica Registrant: Ab Fab Absolutely Fabulous Cake Creations Registrant ID: ABN 88085040419 Eligibility Type: Company Registrant Contact ID: PK2498708 Registrant Contact Name: Paveen Kaur Registrant Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Tech Contact ID: DO2498710 Tech Contact Name: Daniel O\\\'Callaghan Tech Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Name Server: ns22.hostblast.net Name Server: ns24.hostblast.net DNSSEC: unsigned |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1696 mistypes, associated with abfabcakes.com.au:
If you are curious about what TLD extensions could also match the domain name of abfabcakes.com.au well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: