Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Safari Holidays - Holidays to Africa, Latin America & India | Search engines recommend title length of around 50-60 characters. The length of this title is 63. |
| Meta description | Specialists in travel to Southern Africa - including South Africa, Botswana, Namibia, Zambia, Kenya, Tanzania, Zanzibar, Mozambique, Madagascar & Mauritius. Safari Holidays, Luxury Resorts, Private Tours & Self Drive to Cape Town, Kruger National Park, Victoria Falls & more. Fully ATOL bonded | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 293 characters. |
| Load time | 6.2699 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 9 050 781, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 237 links | This is a normal amount of links. |
| Number of backlinks | Around 5 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 90.5KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 188.121.43.43. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Europe United Kingdom England Hertfordshire Harpenden |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | safariandbeach.com africasafari.co.uk access2africasafaris.com imaginetravel.com kqholidays.com |
These are the websites that fall into the same category as 2by2holidays.co.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Cache-Control: private Content-Type: text/html; charset=utf-8 Server: Microsoft-IIS/8.5 Set-Cookie: ASP.NET_SessionId=lkpkaoufw2osdkri3232sme5; path=/; HttpOnly X-AspNet-Version: 4.0.30319 X-Powered-By: ASP.NET X-Powered-By-Plesk: PleskWin Date: Mon, 20 Jun 2016 17:06:39 GMT Content-Length: 95725 |
| WHOIS information |
|---|
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % % Error: Invalid query |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1744 mistypes, associated with 2by2holidays.co.uk:
If you are curious about what TLD extensions could also match the domain name of 2by2holidays.co.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: