Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | 網上黃頁(yp.com.hk) – 香港公司商舗搜尋, 消費及工商指南, 市場推廣 | Search engines recommend title length of around 50-60 characters. The length of this title is 41. |
| Meta description | yp.com.hk contains comprehensive information of 200,000 businesses in Hong Kong. It can be navigated easily by users in English, Traditional Chinese and Simplified Chinese. Business information consists of at-a-glance listing of addresses, phone numbers, opening hours, email addresses, company websites, services & branches and location maps . It also contains content relevant to HK lives including up-to-date video news, finance and property, a "what's on" in HK with updated movies information, trailers, critiques, movie-related search and ticketing. Advertisers can promote their businesses in yp.com.hk through display of banners, simple website and keywords search riding on the new customised search engine. yp.com.hk is a desirable online promotion platform targeting both business and consumer users and advertisers. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 846 characters. |
| Keywords | 飲食娛樂、購物旅遊, 食品糧油、餐飲業設備, 家居用品及服務、寵物, 醫療美容、健康護理, 婚禮服務, 教育、藝術、康體運動, 建造、裝修、環保工程, 銀行金融、地產保險, 商業及專業服務, 社團、宗教、公共事業, 禮品、花卉、珠寶、玩具, 服裝及配飾、紡織品, 印刷、辦公室用品, 電腦及資訊科技, 電子零件及設備, 運輸、物流, 五金、機械、儀器, 塑膠、石油、化工, 關鍵字廣告, 網頁設計, 電郵推廣, 搜尋器推廣, 社交媒體推廣, 電視推廣, SMS短訊推廣 | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 6.173 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 145 975, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Quantcast global | 255 089 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
| Total links on homepage | We found 203 links | This is a normal amount of links. |
| Number of backlinks | Around 534 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 90.4KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 218.102.1.17. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | World Chinese Simplified CN 地区 亚洲 中国 商业与经济 分类 黄页 |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | ec5.me hongkongdir.hk yelp.com.hk 88db.com.hk tuugo.hk |
These are the websites that fall into the same category as yp.com.hk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 1:38 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 21 801 067 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Wed, 17 May 2017 11:56:11 GMT Server: Microsoft-IIS/6.0 X-Powered-By: ASP.NET X-AspNet-Version: 4.0.30319 Set-Cookie: ASP.NET_SessionId=c3xfngcfdhfegllhrnckfk2e; path=/; HttpOnly Cache-Control: private Content-Type: text/html; charset=utf-8 Content-Length: 91752 Set-Cookie: BIGipServerp_17=16913418.20480.0000; expires=Wed, 17-May-2017 09:17:37 GMT; path=/ |
| WHOIS information |
|---|
------------------------------------------------------------------------------- Whois server by HKIRC ------------------------------------------------------------------------------- .hk top level Domain names can be registered via HKIRC-Accredited Registrars. Go to https://www.hkirc.hk/content.jsp?id=280 for details. ------------------------------------------------------------------------------- Domain Name: YP.COM.HK Domain Status: Active Contract Version: Refer to registrar Registrar Name: HONG KONG TELECOMMUNICATIONS (HKT) LIMITED Registrar Contact Information: Email: Hotline: 10088 Reseller: Registrant Contact Information: Company English Name (It should be the same as the registered/corporation name on your Business Register Certificate or relevant documents): STARBUCKS (HK) LIMITED Company Chinese name: Address: 39/F PCCW TOWER, TAIKOO PLACE, 979 KINGS ROAD, QUARRY BAY, HONG KONG Country: HK Email: domain. Domain Name Commencement Date: 26-02-1996 Expiry Date: 12-03-2020 Re-registration Status: Complete Administrative Contact Information: Given name: DAVID Family name: RALPH Company name: PCCW-HKT DATACOM SERVICES LIMITED Address: RM902, 9/F EAST EXCHANGE TOWER, 38-40 LEIGHTON ROAD, CAUSEWAY BAY Country: HK Phone: +852-28836774 Fax: +852-29625858 Email: domain. Account Name: HK3384198T Technical Contact Information: Family name: RALPH Company name: PCCW-HKT DATACOM SERVICES LIMITED Address: 11/F, EAST EXCHANGE TOWER, 38-40 LEIGHTON ROAD, CAUSEWAY BAY, HONG KONG Country: HK Phone: +852-28836774 Fax: +852-29625858 Email: domain. Name Servers Information: NS1.YPDOMAIN.COM NS2.YPDOMAIN.COM NS3.YPDOMAIN.COM Status Information: Domain Prohibit Status: ------------------------------------------------------------------------------- The Registry contains ONLY .com.hk, .net.hk, .edu.hk, .org.hk, .gov.hk, idv.hk. and .hk $domains. ------------------------------------------------------------------------------- WHOIS Terms of Use By using this WHOIS search enquiry service you agree to these terms of use. The data in HKDNR's WHOIS search engine is for information purposes only and HKDNR does not guarantee the accuracy of the data. The data is provided to assist people to obtain information about the registration record of domain names registered by HKDNR. You agree to use the data for lawful purposes only. You are not authorised to use high-volume, electronic or automated processes to access, query or harvest data from this WHOIS search enquiry service. You agree that you will not and will not allow anyone else to: a. use the data for mass unsolicited commercial advertising of any sort via any medium including telephone, email or fax; or b. enable high volume, automated or electronic processes that apply to HKDNR or its computer systems including the WHOIS search enquiry service; or c. without the prior written consent of HKDNR compile, repackage, disseminate, disclose to any third party or use the data for a purpose other than obtaining information about a domain name registration record; or d. use such data to derive an economic benefit for yourself. HKDNR in its sole discretion may terminate your access to the WHOIS search enquiry service (including, without limitation, blocking your IP address) at any time including, without limitation, for excessive use of the WHOIS search enquiry service. HKDNR may modify these terms of use at any time by publishing the modified terms of use on its website. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 608 mistypes, associated with yp.com.hk:
If you are curious about what TLD extensions could also match the domain name of yp.com.hk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: