Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | Nordens största sport- och vildmarksvaruhus - **l.se | Search engines recommend title length of around 50-60 characters. The length of this title is 57. |
Meta description | Stort urval, kända varumärken och Xtra Xtra Låga priser. XXL är sportkedjan som expanderar snabbast i hela Norden. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 114 characters. |
Load time | 0.913 seconds on average | Website load speed is pretty fast. |
Alexa global | 83 556, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
Total links on homepage | We found 790 links | Honestly, this is a strange amount of links for a homepage. |
Number of backlinks | Around 50 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
Page HTML size | 261KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
Website server | Server appears to be online. The IP address for the server is 52.85.240.129. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
Domain overview | Registered on 1996-04-03 00:00:00 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain xxl.se is registered at Digital Garden |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
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Related websites | stadium.se intersport.se outnorth.se sportamore.se bikester.se |
These are the websites that fall into the same category as xxl.se, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Time spent on site | 3:35 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 301 Moved Permanently Content-Type: text/html; charset=UTF-8 Location: http://www.xxl.se/ Server: Microsoft-IIS/7.5 X-Powered-By: ASP.NET Date: Sun, 27 Mar 2016 18:10:27 GMT Content-Length: 141 Set-Cookie: NSC_wtsw_yym-iuuq=ffffffffaf18780145525d5f4f58455e445a4a423660;path=/;httponly HTTP/1.1 301 Moved Permanently Content-Type: text/html;charset=UTF-8 Content-Language: sv Location: https://www.xxl.se/ Server: Microsoft-IIS/7.5 Set-Cookie: _hybris.tenantID_=""; Expires=Thu, 01-Jan-1970 00:00:10 GMT; Path=/ Set-Cookie: JSESSIONID=0405DC8936E9277EB8335390C467FE00.xxlapp14; Path=/; HttpOnly X-Powered-By: ASP.NET Date: Sun, 27 Mar 2016 18:10:27 GMT Content-Length: 315897 Set-Cookie: NSC_wtsw_yym-iuuq=ffffffffaf18780145525d5f4f58455e445a4a423660;path=/;httponly HTTP/1.1 200 OK Content-Type: text/html;charset=UTF-8 Content-Language: sv Server: Microsoft-IIS/7.5 Set-Cookie: _hybris.tenantID_=""; Expires=Thu, 01-Jan-1970 00:00:10 GMT; Path=/ Set-Cookie: JSESSIONID=F4DB61A3F4284EB3ACD877266045E797.xxlapp13; Path=/; Secure; HttpOnly Set-Cookie: JSESSIONID=F4DB61A3F4284EB3ACD877266045E797.xxlapp13; Path=/ X-Powered-By: ASP.NET Date: Sun, 27 Mar 2016 18:10:19 GMT Content-Length: 326462 Set-Cookie: NSC_wtsw_yym-ttm=ffffffffaf18781e45525d5f4f58455e445a4a42378b;path=/;secure;httponly |
WHOIS information |
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# Copyright (c) 1997- IIS (The Internet Foundation In Sweden). # All rights reserved. # The information obtained through searches, or otherwise, is protected # by the Swedish Copyright Act (1960:729) and international conventions. # It is also subject to database protection according to the Swedish # Copyright Act. # Any use of this material to target advertising or # similar activities is forbidden and will be prosecuted. # If any of the information below is transferred to a third # party, it must be done in its entirety. This server must # not be used as a backend for a search engine. # Result of search for registered domain names under # the .se top level domain. # This whois printout is printed with UTF-8 encoding. # state: active domain: xxl.se holder: marxxl4738-00001 admin-c: uwbro0000-151215 tech-c: uwbro0000-151215 billing-c: - created: 1996-04-03 modified: 2016-02-09 expires: 2016-12-31 transferred: 2015-12-15 nserver: ns2.isp.as2116.net nserver: ns1.isp.as2116.net dnssec: unsigned delegation status: ok registrar: Digital Garden |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 931 mistypes, associated with xxl.se:
If you are curious about what TLD extensions could also match the domain name of xxl.se well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: