Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | NHS Choices Home Page | Search engines recommend title length of around 50-60 characters. The length of this title is 21. |
| Meta description | A description has not been provided for this site. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 50 characters. |
| Keywords | National Health Service (NHS), | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 0.1206 seconds on average | Website load speed is pretty fast. |
| Alexa global | 3 701, as last updated | According to Alexa, the website is frequently visited and is very popular. |
| Total links on homepage | We found 158 links | This is a normal amount of links. |
| Number of backlinks | Around 14 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 70.9KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 104.94.54.179. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Related websites | mayoclinic.org patient.info healthline.com medicinenet.com medicalnewstoday.com |
These are the websites that fall into the same category as www.nhs.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 2:15 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Content-Length: 72308 Content-Type: text/html; charset=utf-8 X-XSS-Protection: 1; mode=block X-Content-Type-Options: nosniff Cache-Control: private, max-age=485 Expires: Tue, 09 May 2017 16:28:53 GMT Date: Tue, 09 May 2017 16:20:48 GMT Connection: keep-alive |
| WHOIS information |
|---|
Domain name: nhs.uk Registrant: Department of Health Registrant type: UK Government Body Registrant's address: Health and Social Care Information Centre Informatics Directorate Department of Health Princes Exchange Princes Square Leeds West Yorkshire LS1 4HY GB Registrar: No registrar listed. This domain is directly registered with Nominet. Relevant dates: Registered on: before Aug-1996 Name servers: nsa.nhs.uk. 194.176.105.223 nsb.nhs.uk. 80.2.101.230 WHOIS lookup made at 06:45:03 15-Apr-2017 -- This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are: Copyright Nominet UK 1996 - 2017. You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1071 mistypes, associated with www.nhs.uk:
If you are curious about what TLD extensions could also match the domain name of www.nhs.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: