Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | whatsonhighlands | Search engines recommend title length of around 50-60 characters. The length of this title is 16. |
| Meta description | An on-line version of the monthly arts and entertainment magazine. Offers details of what's on in Inverness and the central Highlands. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 134 characters. |
| Load time | 0.6614 seconds on average | Website load speed is pretty fast. |
| Alexa global | 6 657 430, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 68 links | This is a normal amount of links. |
| Number of backlinks | Around 22 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 24.6KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 5.77.39.22. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Europe United Kingdom Scotland Highland Inverness Arts and Entertainment |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | eden-court.co.uk whatson-north.co.uk highlandfoodie.com invernesscentre.co.uk invernessfestivals.com |
These are the websites that fall into the same category as whatsonhighlands.com, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Server: nginx Date: Thu, 09 Nov 2017 01:51:02 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive X-Powered-By: PHP/5.6.31 Set-Cookie: ci_session=38z9c5JWG54if%2BXNgUt24iaEOW4KImHlY0ZJ3xu678qd5ZBQ2WolwbMh0HigafDfbzy8q6FJYcSDQ0BcfmWX25iYfmfy07Oyg8GRKVUHCKVYNc87HUwxo5cPn%2BGWtxRwtEOTTk9Y9R4rJ%2FRDC9Od1cMbSEv6%2F2aejftHlOA6DuCk1oVXVyL0l0wfNjcdxyLbjlOKHhs56Nzld%2BvRB9goEpPg79rNgKHFypGR8ahvEbFbOWgk0cFHjrHLMZRC3tdwwr334g%2B2VW%2FoCV%2FdAHfhXKjLbOXgHRtLQRfmpvGxnULt%2BWulBaLK7kM8aRAU%2FV7720ggGZdC%2FpWhrXOd0k8WN%2Bydf7otKhvwA10yu%2FN53EtASgTDRM7DufPmhdzqHOQX; expires=Thu, 09-Nov-2017 06:51:02 GMT; Max-Age=18000; path=/; domain=whatsonhighlands.com X-Powered-By: PleskLin |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1805 mistypes, associated with whatsonhighlands.com:
If you are curious about what TLD extensions could also match the domain name of whatsonhighlands.com well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: