Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | Vanilla Bloom Natural Beauty Boutique | Natural & Organic Skincare, Cosmetics, Beauty Products Online NZ | Search engines recommend title length of around 50-60 characters. The length of this title is 104. |
Meta description | Natural beauty boutique providing natural, organic skin and beauty products free from unnecessary synthetic ingredients. [Remuera]. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 131 characters. |
Keywords | organic skin care products natural skin care products natural make up products natural makeup products natural cosmetics products organic cosmetic products NZ New Zealand natural sunblock natural sunscreen mineral sunscreen products mineral sunblock products shop Vanilla Bloom online Vanilla Bloom Natural Beauty Boutique online natural beauty store nz | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
Load time | 5.6716 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 983 204, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
Total links on homepage | We found 225 links | This is a normal amount of links. |
Number of backlinks | Around 23 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
Page HTML size | 73.1KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 120.138.18.246. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | Regional Oceania New Zealand Business and Economy Shopping Health and Beauty |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | ohnatural.co.nz skincarenz.com oasisbeauty.com naturallysafe.com.au tonicroom.co.nz |
These are the websites that fall into the same category as vanillabloom.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Time spent on site | 0:32 | We'd argue that average visit time should be improved. The best way to do it, we think, is by providing capticating quality content. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 200 OK Server: nginx/1.11.10 Date: Mon, 06 Nov 2017 04:06:03 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive X-Powered-By: PHP/5.6.30 Set-Cookie: frontend=ra7u3r32asu9pje3hh1tulfp65; expires=Mon, 06-Nov-2017 05:06:03 GMT; Max-Age=3600; path=/; domain=www.vanillabloom.co.nz; HttpOnly Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache X-Frame-Options: SAMEORIGIN Vary: Accept-Encoding |
WHOIS information |
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version: 8.0 query_datetime: 2017-11-17T18:25:21+13:00 domain_name: vanillabloom.co.nz query_status: 200 Active domain_dateregistered: 2011-03-07T14:01:05+13:00 domain_datebilleduntil: 2018-02-07T14:01:05+13:00 domain_datelastmodified: 2017-04-03T09:14:37+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: SiteName registrar_address1: P O Box 11859 registrar_address2: Ellerslie registrar_city: Auckland registrar_postalcode: 1542 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 28 25501787 registrar_fax: +64 28 25501788 registrar_email: registrant_contact_name: Jo Davenport registrant_contact_address1: PO Box 28-179 registrant_contact_city: Remuera registrant_contact_postalcode: 1072 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 9 5282382 registrant_contact_email: admin_contact_name: Jo Davenport admin_contact_address1: PO Box 28-179 admin_contact_city: Remuera admin_contact_postalcode: 1072 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 9 5282382 admin_contact_email: technical_contact_name: John M technical_contact_address1: PO Box 307 technical_contact_city: Morrinsville technical_contact_postalcode: 3340 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 9 9503189 technical_contact_email: ns_name_01: ns1.sitehost.co.nz ns_name_02: ns2.sitehost.co.nz ns_name_03: ns3.sitehost.co.nz |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1800 mistypes, associated with vanillabloom.co.nz:
If you are curious about what TLD extensions could also match the domain name of vanillabloom.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: