Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Home | Unilever Canada | Search engines recommend title length of around 50-60 characters. The length of this title is 22. |
| Meta description | Présentation institutiionnelle du groupe et de ses marques par type : produits alimentaires et boissons, produits d'entretien de la maison et produits de beauté. [Aussi en anglais.] | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 181 characters. |
| Load time | 0.5978 seconds on average | Website load speed is pretty fast. |
| Alexa global | 966 029, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 130 links | This is a normal amount of links. |
| Number of backlinks | Around 138 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 39.7KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 54.171.166.213. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | World Français Régional Amérique Canada Commerce et économie Produits et services de consommation |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | unileverfoodsolutions.ca unilever-ewa.com unilever.com.au unilever.co.za unileverme.com |
These are the websites that fall into the same category as unilever.ca, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 2:13 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Cache-Control: no-cache Content-Type: text/html; charset=utf-8 Expires: -1 Pragma: no-cache Server: Microsoft-IIS/8.5 X-UA-Compatible: IE=edge, Chrome=1 Content-Length: 40436 Date: Sun, 23 Apr 2017 07:17:17 GMT Connection: keep-alive Set-Cookie: ASP.NET_SessionId=me3eoirvuxfmxvshueo3hgbt; path=/; secure; HttpOnly Set-Cookie: TAFSessionId=tridion_63cf019d-0e80-494d-81ae-7fc9b19ca31a; path=/; secure; HttpOnly Set-Cookie: TAFTrackingId=tridion_db6b8f9a-4c88-4879-9805-4abc472cf7f9; expires=Fri, 01-Jan-2100 00:00:00 GMT; path=/; secure; HttpOnly |
| WHOIS information |
|---|
Domain name: unilever.ca Domain status: registered Creation date: 2000/09/28 Expiry date: 2017/07/28 Updated date: 2017/02/14 DNSSEC: Unsigned Registrar: Name: Webnames.ca Inc. Number: 70 Registrant: Name: Unilever Canada Inc. Administrative contact: Name: John Brailey Postal address: 160 Bloor Street East Toronto ON M4W3R2 Canada Phone: +1.4162513741x Fax: +1.4162513741x Email: Technical contact: Name: John Brailey Postal address: Unilever House 100 Victoria Embankment London Greater London EC4Y 0DY United Kingdom Phone: +44.2078226883 Fax: +44.2078226536 Email: Name servers: dns02.unilever.com dns04.unilever.com dns88.unilever.com dns91.unilever.com |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1776 mistypes, associated with unilever.ca:
If you are curious about what TLD extensions could also match the domain name of unilever.ca well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: