Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
---|---|---|
Website meta title | Traffic Scotland > Home | Search engines recommend title length of around 50-60 characters. The length of this title is 23. |
Meta description | Provides a co-ordinated traffic management service for Scotland's strategic road network. The site give live traffic conditions and planned roadworks. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 150 characters. |
Load time | 3.7796 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 113 852, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
Total links on homepage | We found 106 links | This is a normal amount of links. |
Number of backlinks | Around 297 | Such a decent amount of backlinks certainly ads to the ranking. |
Page HTML size | 29.2KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 195.11.165.163. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | Regional Europe United Kingdom Scotland Government Transport |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | trafficengland.com highways.gov.uk glasgowlive.co.uk glasgow.gov.uk traffic-wales.com |
These are the websites that fall into the same category as trafficscotland.org, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Time spent on site | 2:55 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 200 OK Cache-Control: no-cache Pragma: no-cache Content-Type: text/html; charset=utf-8 Expires: -1 Server: Microsoft-IIS/7.5 Set-Cookie: ASP.NET_SessionId=vrwtfjm5lng1qplxoz1cldja; path=/; HttpOnly X-AspNet-Version: 4.0.30319 X-Powered-By: ASP.NET Date: Sat, 27 May 2017 21:51:42 GMT Content-Length: 29842 |
WHOIS information |
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Domain Name: TRAFFICSCOTLAND.ORG Registry Domain ID: D104600686-LROR Registrar WHOIS Server: Registrar URL: http://www.domainmonster.com Updated Date: 2016-06-29T05:47:09Z Creation Date: 2004-07-06T00:16:37Z Registry Expiry Date: 2017-07-06T00:16:37Z Registrar Registration Expiration Date: Registrar: Mesh Digital Limited Registrar IANA ID: 1390 Registrar Abuse Contact Email: Registrar Abuse Contact Phone: Reseller: Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited Registry Registrant ID: C139527181-LROR Registrant Name: Transport Scotland Transport Scotland Registrant Organization: Transport Scotland Registrant Street: 8th Floor North Registrant Street: Buchanan House 58 Port Dundas Road Registrant City: Glasgow Registrant State/Province: Registrant Postal Code: G40HF Registrant Country: GB Registrant Phone: +44.441413314500 Registrant Phone Ext: Registrant Fax: Registrant Fax Ext: Registrant Email: Registry Admin ID: C139527182-LROR Admin Name: Transport Scotland Transport Scotland Admin Organization: Transport Scotland Admin Street: 8th Floor North Admin Street: Buchanan House 58 Port Dundas Road Admin City: Glasgow Admin State/Province: Admin Postal Code: G40HF Admin Country: GB Admin Phone: +44.441413314500 Admin Phone Ext: Admin Fax: Admin Fax Ext: Admin Email: Registry Tech ID: C139527184-LROR Tech Name: Transport Scotland Transport Scotland Tech Organization: Transport Scotland Tech Street: 8th Floor North Tech Street: Buchanan House 58 Port Dundas Road Tech City: Glasgow Tech State/Province: Tech Postal Code: G40HF Tech Country: GB Tech Phone: +44.441413314500 Tech Phone Ext: Tech Fax: Tech Fax Ext: Tech Email: Name Server: NS10.DNSMADEEASY.COM Name Server: NS11.DNSMADEEASY.COM Name Server: NS12.DNSMADEEASY.COM Name Server: NS13.DNSMADEEASY.COM DNSSEC: unsigned URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/ >>> Last update of WHOIS database: 2017-04-29T20:39:51Z <<< For more information on Whois status codes, please visit https://icann.org/epp Access to Public Interest Registry WHOIS information is provided to assist persons in determining the contents of a domain name registration record in the Public Interest Registry registry database. The data in this record is provided by Public Interest Registry for informational purposes only, and Public Interest Registry does not guarantee its accuracy. This service is intended only for query-based access. You agree that you will use this data only for lawful purposes and that, under no circumstances will you use this data to: (a) allow, enable, or otherwise support the transmission by e-mail, telephone, or facsimile of mass unsolicited, commercial advertising or solicitations to entities other than the data recipient's own existing customers; or (b) enable high volume, automated, electronic processes that send queries or data to the systems of Registry Operator, a Registrar, or Afilias except as reasonably necessary to register domain names or modify existing registrations. All rights reserved. Public Interest Registry reserves the right to modify these terms at any time. By submitting this query, you agree to abide by this policy. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1896 mistypes, associated with trafficscotland.org:
If you are curious about what TLD extensions could also match the domain name of trafficscotland.org well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: