Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
---|---|---|
Website meta title | The Pen Place, Mont Blanc, Waterman, Parker, Cross, Fine Pens Melbourne, Pen Repairs, Repairs and Refills | Search engines recommend title length of around 50-60 characters. The length of this title is 105. |
Meta description | Retail pen store offering repairs and sales all types of writing instruments. Contact details and online enquiry form. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 118 characters. |
Keywords | mont blanc pens,waterman pens,parker pens,cross pens,montblanc pens,waterman fountain pen,fountain pen,parker pen,mont blanc,montblanc pen,waterman pen repairs,parker fountain pen,montblanc rollerball pen,special pen ink refills,custom imprinted pen,promotional corporate gift,graduation gift ideas,waterman fountain pens,engraved pen set,corporate christmas gifts,personalized pens,wood pens,personalized corporate gift,business corporate gift,engraved corporate gifts,cross pens,gift ideas,birthday gift ideas,custom pens,fountain pens,personalized engraved pen sets,engraved pens,promotional pens,corporate business gifts,fountain pen ink,fisher space pen refills,lamy pens,sensa pens,mont blanc pen,waterman pen,lamy fountain pen,artex,sheaffer fountain pen,sheaffer,dupont pens,faber castell pens,rotring pen,ballpen,rotring,gift ideas for dad,business promotional pens,business logo pen,business corporate gifts,desk accessories,advertising specialty pen,fine writing instruments,graduation gifts,imprinted pens,corporate gifts,corporate gift ideas,personalized engraved desk accessories,corporate gift idea,business pen personalized,corporate gift,ink pen refills,cross pen,cross pen refill,parker pen refills,pen refills,fine writing pens,pens,cross pen refills,ballpoint pens,fine pens,ink pens,fathers day gift ideas,corporate logo pen,waterman pen refills,leather accessories,writing instruments,pen,office desk accessories,customized promotional pens,ballpoint pen,custom logo pens,personalized pen,engraving pen,pen case,fountain pen refills,pen sets,personalized desk accessories,imprinted logo pen,custom pen personalized,waterman,graduation gift,engraved pen,executive pen,pen shop,pen gift sets | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
Load time | 1.1986 seconds on average | Website load speed is pretty fast. |
Alexa global | 741 062, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
Total links on homepage | We found 159 links | This is a normal amount of links. |
Number of backlinks | Around 9 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
Page HTML size | 50.7KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
Website server | Server appears to be online. The IP address for the server is 63.141.159.108. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | Regional Oceania Australia Victoria Localities M Melbourne CBD Business and Economy Shopping |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | pensdeluxe.net melbournependepot.com.au penshop.com.au melbournevintagepens.com.au penandink.com.au |
These are the websites that fall into the same category as thepenplace.com.au, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Time spent on site | 1:18 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 200 OK Server: openresty Date: Thu, 23 Nov 2017 20:50:05 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Vary: Accept-Encoding Set-Cookie: fornax_anonymousId=a8c22fd1-da5e-4a37-b589-010fa9ea9aa3; expires=Sun, 21-Nov-2027 20:50:05 GMT; path=/; domain=.thepenplace.com.au Set-Cookie: SHOP_SESSION_TOKEN=d2ru5g6pj5vm2i8dkc9vfg4ok7; expires=Thu, 30-Nov-2017 20:50:05 GMT; path=/; domain=.thepenplace.com.au; HttpOnly Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate Pragma: no-cache |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1737 mistypes, associated with thepenplace.com.au:
If you are curious about what TLD extensions could also match the domain name of thepenplace.com.au well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: