Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Real Estate Kingsland | Rental Properties & Houses for Sale | The Locals | Search engines recommend title length of around 50-60 characters. The length of this title is 72. |
| Meta description | Family owned and operated real estate business and members of the Ray White group. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 82 characters. |
| Load time | 2.8497 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 927 526, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 46 links | This is a normal amount of links. |
| Number of backlinks | Around 9 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 36.4KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 111.65.231.92. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Oceania New Zealand Auckland Business and Economy Real Estate |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | rwkingsland.co.nz rwhenderson.co.nz taylorrentals.co.nz wendellproperty.co.nz propertymanagementchristchurch.com |
These are the websites that fall into the same category as thelocals.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Wed, 26 Jul 2017 01:38:18 GMT Server: Apache Set-Cookie: PHPSESSID=01n3sjk58khhfdjsebptds81r7; path=/; HttpOnly Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-cache, max-age=0, must-revalidate, no-transform Pragma: no-cache X-Powered-By: PleskLin Vary: Accept-Encoding Transfer-Encoding: chunked Content-Type: text/html; charset=utf-8 |
| WHOIS information |
|---|
version: 8.0 query_datetime: 2017-07-25T08:38:35+12:00 domain_name: thelocals.co.nz query_status: 200 Active domain_dateregistered: 2010-10-28T16:17:09+13:00 domain_datebilleduntil: 2018-06-28T16:17:09+12:00 domain_datelastmodified: 2017-06-13T00:00:18+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: Web Connect registrar_address1: PO Box 102011 registrar_address2: North Shore Mail Centre registrar_city: Auckland registrar_postalcode: 0745 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 6 2812324 registrar_email: registrant_contact_name: Ray White Kingsland registrant_contact_address1: P O Box 52112 registrant_contact_address2: Kingsland registrant_contact_city: Auckland registrant_contact_postalcode: 1352 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 9 8159008 registrant_contact_fax: +64 9 8159004 registrant_contact_email: reception. admin_contact_name: Tim Hawes admin_contact_address1: P O Box 52112 admin_contact_address2: Kingsland admin_contact_city: Auckland admin_contact_postalcode: 1352 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 9 8159008 admin_contact_fax: +64 9 8159004 admin_contact_email: reception. technical_contact_name: Horizon Pacific Limited technical_contact_address1: P O Box 10 20 11 technical_contact_address2: NSMC technical_contact_city: Auckland technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 9 448 1250 technical_contact_fax: +64 9 415 6513 technical_contact_email: ns_name_01: nsrec02.horizonpacific.com ns_name_02: nsrec01.horizonpacific.com ns_name_03: nsrec03.horizonpacific.com |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1840 mistypes, associated with thelocals.co.nz:
If you are curious about what TLD extensions could also match the domain name of thelocals.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: