Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Cocktail Equipment, Gift Sets, Kit, Shakers and Cocktail Set | The Cocktail Store | Search engines recommend title length of around 50-60 characters. The length of this title is 81. |
| Meta description | The Cocktail Store is based in South Yorkshire and is a supplier of professional cocktail equipment to the UK, Europe and the United States. The Cocktail Store has a thriving online community with the cocktail forum and a frequently updated blog full of interesting cocktail articles. The Cocktail Store prides itself on offering a great customer service and high quality cocktail equipment. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 391 characters. |
| Keywords | cocktail shaker, cocktail recipes, cocktail making kits, boston cocktail shaker, professional cocktail equipment, cocktail equipment, jigger, cocktail strainer, cocktail glasses, martini cocktail glass | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 0.2898 seconds on average | Website load speed is pretty fast. |
| Alexa global | 7 143 966, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 77 links | This is a normal amount of links. |
| Number of backlinks | Around 24 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 25.9KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 79.170.40.181. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Related websites | cocktailkingdom.co.uk cocktailhub.com urbanbar.com cocktailindia.net bargeek.com.au |
These are the websites that fall into the same category as thecocktailstore.co.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Wed, 15 Nov 2017 08:14:13 GMT Server: Apache/2.4.29 (Unix) Pragma: no-cache Cache-Control: must-revalidate Expires: Wed, 15 Nov 2017 07:14:13 GMT X-Powered-By: KHXC/6.6.5 Set-Cookie: sid=900gth9q0kx07118c96w75t11m686938; expires=Sat, 10-Nov-2018 08:14:13 GMT; path=/; domain=.thecocktailstore.co.uk Content-Length: 26379 Last-Modified: Wed, 15 Nov 2017 08:14:13 GMT Content-Type: text/html |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1950 mistypes, associated with thecocktailstore.co.uk:
If you are curious about what TLD extensions could also match the domain name of thecocktailstore.co.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: