Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Official Royal Air Force Gifts - RAF Gifts with FREE UK delivery | Search engines recommend title length of around 50-60 characters. The length of this title is 64. |
| Meta description | Supplies official Royal Air Force gifts including collectable pin badges, keyrings, fridge magnets and cufflinks. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 113 characters. |
| Load time | 1.0249 seconds on average | Website load speed is pretty fast. |
| Alexa global | 8 484 272, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 141 links | This is a normal amount of links. |
| Number of backlinks | Around 1 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 60.3KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 217.174.255.200. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Europe United Kingdom Business and Economy Shopping Gifts |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | rafmuseumshop.com trooplogos.co.uk theredsmerchandise.co.uk rafclub.org.uk themilitarystore.co.uk |
These are the websites that fall into the same category as theairforceshop.co.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Cache-Control: private Content-Type: text/html Vary: User-Agent Server: Microsoft-IIS/8.5 Set-Cookie: Zopim=Code=%3C%21Start+of+Zopim+Live+Chat+Script%3E%0D%0A%3Cscript+type%3D%22text%2Fjavascript%22%3E%0D%0Awindow%2E%24zopim%7C%7C%28function%28d%2Cs%29%7Bvar+z%3D%24zopim%3Dfunction%28c%29%7Bz%2E%5F%2Epush%28c%29%7D%2C%24%3Dz%2Es%3D%0D%0Ad%2EcreateElement%28s%29%2Ce%3Dd%2EgetElementsByTagName%28s%29%5B0%5D%3Bz%2Eset%3Dfunction%28o%29%7Bz%2Eset%2E%0D%0A%5F%2Epush%28o%29%7D%3Bz%2E%5F%3D%5B%5D%3Bz%2Eset%2E%5F%3D%5B%5D%3B%24%2Easync%3D%210%3B%24%2EsetAttribute%28%27charset%27%2C%27utf%2D8%27%29%3B%0D%0A%24%2Esrc%3D%27%2F%2Fcdn%2Ezopim%2Ecom%2F%3Fupgu3IiOpVaIgMeq28C2fKKpB5WAVorS%27%3Bz%2Et%3D%2Bnew+Date%3B%24%2E%0D%0Atype%3D%27text%2Fjavascript%27%3Be%2EparentNode%2EinsertBefore%28%24%2Ce%29%7D%29%28document%2C%27script%27%29%3B%0D%0A%3C%2Fscript%3E%0D%0A%3C%21End+of+Zopim+Live+Chat+Script%3E; expires=Wed, 15-Nov-2017 00:00:00 GMT; path=/ Set-Cookie: MT=Email=&UserID=&Username=; path=/ Set-Cookie: ASPSESSIONIDCASRTAST=OFNHDDLDDGGJONDNPNLGOEED; path=/ X-Powered-By: ASP.NET X-Powered-By-Plesk: PleskWin Date: Sun, 12 Nov 2017 00:53:30 GMT Content-Length: 61520 |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1854 mistypes, associated with theairforceshop.co.uk:
If you are curious about what TLD extensions could also match the domain name of theairforceshop.co.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: