Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
---|---|---|
Website meta title | Front Page - SWI swissinfo.ch | Search engines recommend title length of around 50-60 characters. The length of this title is 29. |
Meta description | swissinfo - swiss news and information platform about Switzerland, business, culture, sport, weather. swissinfo covers Switzerland from every angle in English with news and up-to-date information for a worldwide audience. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 221 characters. |
Load time | 0.5464 seconds on average | Website load speed is pretty fast. |
Alexa global | 25 720, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
Quantcast global | 63 359 | The site is well known, judging by QUANTCAST rank. |
Total links on homepage | We found 289 links | This is a normal amount of links. |
Number of backlinks | Around 345 | Such a decent amount of backlinks certainly ads to the ranking. |
Page HTML size | 55.2KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
Website server | Server appears to be online. The IP address for the server is 72.21.91.239. | We are happy to say that the hosting service is provided by a respected company. Physically, the server is located in Biel/bienne, Bern, Switzerland. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | Regional Europe Switzerland Guides and Directories Regional Europe Switzerland News and Media World Japanese 地域 ヨーロッパ スイス World Français Régional Europe Suisse Actualité et médias Magazines et e-zines World Arabic أخبار و إعلام وكالات أنباء World Italiano Regionale Europa Svizzera Notizie e Media World Japanese レクリエーション 無線 短波ラジオ・DX受信 ニュースとメディア World Chinese Simplified CN 地区 欧洲 瑞士 新闻与媒体 World Deutsch Regional Europa Schweiz Nachrichten und Medien World Português Regional Europa Suiça |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | thelocal.ch admin.ch ch.ch englishforum.ch myswitzerland.com |
These are the websites that fall into the same category as swissinfo.ch, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Time spent on site | 2:20 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 83 521 238 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 301 Moved Permanently Server: nginx Date: Mon, 25 Apr 2016 14:09:14 GMT Content-Type: text/html; charset=iso-8859-1 Content-Length: 294 Connection: keep-alive Location: http://www.swissinfo.ch/ Vary: Accept-Encoding Set-Cookie: ServerID=10_101_106_161-80; path=/ X-Node: pcache17 X-Cached: MISS HTTP/1.1 200 OK cache-control: max-age=300 Content-Language: en Content-Type: text/html;charset=UTF-8 Date: Mon, 25 Apr 2016 14:09:15 GMT Expires: Mon, 25 Apr 2016 14:09:15 GMT Last-Modified: Mon, 25 Apr 2016 14:06:49 GMT MyServerId: txt-rls1 Server: ECS (sjc/4E8D) Vary: Accept-Encoding X-Cache: HIT X-Cached: MISS X-Node: pcache16 Content-Length: 97183 |
WHOIS information |
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whois: This information is subject to an Acceptable Use Policy. See http://www.nic.ch/terms/aup.html Domain name: swissinfo.ch Holder of domain name: SWI swissinfo.ch Amr Huber - CH-3000 Bern 31 Switzerland Contractual Language: German Technical contact: cyon GmbH David Burkardt Aeschengraben 6 CH-4051 Basel Switzerland Registrar: cyon GmbH First registration date: before 1996-01-01 DNSSEC:N Name servers: ns1.srgssr.ch [146.159.132.164] ns2.srgssr.ch [146.159.133.132] |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1809 mistypes, associated with swissinfo.ch:
If you are curious about what TLD extensions could also match the domain name of swissinfo.ch well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: