Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | SWAROVSKI – Kristallschmuck, Modische Accessoires, Uhren und Figurinen | Search engines recommend title length of around 50-60 characters. The length of this title is 70. |
| Meta description | Corporate site provides information about a wide variety of crystal art objects, candlesticks, jewelry and gifts. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 113 characters. |
| Keywords | swarovski, crystal, jewelry, rings, earrings, necklaces, pendants, bracelets, watches, shop | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 0.9859 seconds on average | Website load speed is pretty fast. |
| Alexa global | 11 195, as last updated | According to Alexa, the website is frequently visited and is very popular. |
| Quantcast global | 6 225 | Judging by Quantcast rating, we can assume the website in question is very well known. |
| Total links on homepage | We found 135 links | This is a normal amount of links. |
| Number of backlinks | Around 4 553 | If even half of these are high quality, it speaks volumes of the website's worth. |
| Page HTML size | 91KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 23.193.47.130. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Business Consumer Goods and Services Home and Garden Decor and Design World Italiano Acquisti Online Gioielli e Orologi World Japanese ビジネス 製品・サービス（一般消費者向け） 宝飾・貴金属 World Deutsch Online-Shops Schmuck Modeschmuck World Deutsch Regional Europa Österreich Wirtschaft Uhren, Schmuck und Brillen |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | pandora.net swarovskigroup.com tiffany.com cartier.com hsamuel.co.uk |
These are the websites that fall into the same category as swarovski.com, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 5:08 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 6 467 954 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Server: Apache/2 Cache-Control: no-cache,no-store,must-revalidate Pragma: no-cache Expires: Thu, 01 Dec 1994 16:00:00 GMT X-dynaTrace: PT=19631459;PA=-1259213510;SP=PU1-live;PS=-154552868 dynaTrace: PT=18008277;PA=-1259213510;SP=PU1-live;PS=-154552868 X-FRAME-OPTIONS: SAMEORIGIN X-dynaTrace-JS-Agent: true Content-Type: text/html;charset=utf-8 Date: Sun, 20 Aug 2017 15:01:32 GMT Transfer-Encoding: chunked Connection: keep-alive Connection: Transfer-Encoding Set-Cookie: sid=rAdtX2CUDkpyXzkNCEx9Zwme3ssDQqlK6i6kgSa9vtMBcQ==; path=/ Set-Cookie: pgid=VG98OtgU704000W1t_GyXHls0000jNUu1sRW; path=/ Set-Cookie: ff_lastpagenum=1; Expires=Sun, 20-Aug-2017 16:01:31 GMT; Path=/ Set-Cookie: ff_pagesize=36; Expires=Sun, 20-Aug-2017 16:01:31 GMT; Path=/ Set-Cookie: ff_lastquery_07="&@QueryTerm=*&CategoryUUIDLevelX=B8kKaSUCmAEAAAEnLNBToUKM&CategoryUUIDLevelX%2FB8kKaSUCmAEAAAEnLNBToUKM=BWwKaVgfxrMAAAFdWRV2ocH_&CategoryUUIDLevelX%2FB8kKaSUCmAEAAAEnLNBToUKM%2FBWwKaVgfxrMAAAFdWRV2ocH_=IzEKaVgfa24AAAFdQxV2ocH_&@Sort.FFSort=0"; Version=1; Max-Age=3600; Expires=Sun, 20-Aug-2017 16:01:31 GMT; Path=/ Set-Cookie: ff_numresult=14; Expires=Sun, 20-Aug-2017 16:01:31 GMT; Path=/ Set-Cookie: ff_view=medium; Expires=Sun, 20-Aug-2017 16:01:31 GMT; Path=/ Set-Cookie: dtCookie=BE3FF19A283FD115B9BE265E6441BF35|d3d3LnN3YXJvdnNraS5jb218MQ; Path=/; Domain=.swarovski.com |
| WHOIS information |
|---|
Whois Server Version 2.0
Domain names in the .com and .net domains can now be registered
with many different competing registrars. Go to http://www.internic.net
for detailed information.
Domain Name: SWAROVSKI.COM
Registrar: COREHUB, S.R.L.
Sponsoring Registrar IANA ID: 15
Whois Server: whois.corehub.net
Referral URL: http://corehub.net
Name Server: ANYCAST1.IRONDNS.NET
Name Server: ANYCAST29.IRONDNS.NET
Name Server: NS2.KNIPP.DE
Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Updated Date: 25-apr-2017
Creation Date: 11-jan-1996
Expiration Date: 10-jan-2018
>>> Last update of whois database: Fri, 28 Apr 2017 01:40:00 GMT <<<
For more information on Whois status codes, please visit https://icann.org/epp
NOTICE: The expiration date displayed in this record is the date the
registrar's sponsorship of the domain name registration in the registry is
currently set to expire. This date does not necessarily reflect the expiration
date of the domain name registrant's agreement with the sponsoring
registrar. Users may consult the sponsoring registrar's Whois database to
view the registrar's reported date of expiration for this registration.
TERMS OF USE: You are not authorized to access or query our Whois
database through the use of electronic processes that are high-volume and
automated except as reasonably necessary to register domain names or
modify existing registrations; the Data in VeriSign Global Registry
Services' ("VeriSign") Whois database is provided by VeriSign for
information purposes only, and to assist persons in obtaining information
about or related to a domain name registration record. VeriSign does not
guarantee its accuracy. By submitting a Whois query, you agree to abide
by the following terms of use: You agree that you may use this Data only
for lawful purposes and that under no circumstances will you use this Data
to: (1) allow, enable, or otherwise support the transmission of mass
unsolicited, commercial advertising or solicitations via e-mail, telephone,
or facsimile; or (2) enable high volume, automated, electronic processes
that apply to VeriSign (or its computer systems). The compilation,
repackaging, dissemination or other use of this Data is expressly
prohibited without the prior written consent of VeriSign. You agree not to
use electronic processes that are automated and high-volume to access or
query the Whois database except as reasonably necessary to register
domain names or modify existing registrations. VeriSign reserves the right
to restrict your access to the Whois database in its sole discretion to ensure
operational stability. VeriSign may restrict or terminate your access to the
Whois database for failure to abide by these terms of use. VeriSign
reserves the right to modify these terms at any time.
The Registry database contains ONLY .COM, .NET, .EDU domains and
Registrars.
Domain Name: swarovski.com
Registry Domain ID: D8894250-CONE
Registrar WHOIS Server: whois.corehub.net
Registrar URL: http://corehub.net
Updated Date: 2017-04-25T06:40:30.771Z
Creation Date: 1996-01-11T05:00:00.0Z
Registrar Registration Expiration Date: 2018-01-10T05:00:00.0Z
Registrar: CORE-39 (Knipp Medien und Kommunikation GmbH)
Registrar IANA ID: 15
Registrar Abuse Contact Email:
Registrar Abuse Contact Phone: +34.935275235
Reseller: D. Swarovski KG
Domain Status: clientDeleteProhibited https://www.icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://www.icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://www.icann.org/epp#clientUpdateProhibited
Registry Registrant ID: COCO-3980221
Registrant Name: Swarovski AG
Registrant Organization:
Registrant Street: Droeschistrasse 15
Registrant City: Triesen
Registrant State/Province: Liechtenstein
Registrant Postal Code: 9495
Registrant Country: LI
Registrant Phone: +41.19257111
Registrant Phone Ext:
Registrant Fax: +41.19257111
Registrant Fax Ext:
Registrant Email: internet.domain.
Registry Admin ID: COCO-3980224
Admin Name: Domain Admin
Admin Organization: D. Swarovski KG
Admin Street: Swarovskistrasse 30
Admin City: Wattens
Admin State/Province: Tirol
Admin Postal Code: 6112
Admin Country: AT
Admin Phone: +43.52245001080
Admin Phone Ext:
Admin Fax: +43.52245000
Admin Fax Ext:
Admin Email: internet.domain.
Registry Tech ID: COCO-7086772
Tech Name: Knipp Hostmaster
Tech Organization: Knipp Medien und Kommunikation GmbH
Tech Street: Martin-Schmeisser-Weg 9
Tech Street: Technologiepark
Tech City: Dortmund
Tech State/Province: NRW
Tech Postal Code: 44227
Tech Country: DE
Tech Phone: +49.23197030
Tech Phone Ext:
Tech Fax: +49.2319703200
Tech Fax Ext:
Tech Email:
Name Server: ns2.knipp.de
Name Server: anycast29.irondns.net 2a01:5b0:6::2 195.253.66.2
Name Server: anycast1.irondns.net 2a01:5b0:4::5 195.253.64.5
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net
>>> Last update of WHOIS database: 2017-04-28T01:27:56.324Z <<< |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1737 mistypes, associated with swarovski.com:
If you are curious about what TLD extensions could also match the domain name of swarovski.com well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: