Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Smarties | Search engines recommend title length of around 50-60 characters. The length of this title is 8. |
| Meta description | A description has not been provided for this site. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 50 characters. |
| Keywords | Smarties, Chocolate, Confectionery | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 1.5404 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Total links on homepage | We found 186 links | This is a normal amount of links. |
| Number of backlinks | Around 33 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 40.1KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 45.60.13.250. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Related websites | smarties.com smartiescollector.com whatsdifferentincanada.tumblr.com smartiesstore.com classaxe.com |
These are the websites that fall into the same category as smarties.co.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK
Cache-Control: private, max-age=0
Content-Type: text/html; charset=utf-8
Expires: Thu, 26 Oct 2017 17:30:57 GMT
Last-Modified: Fri, 10 Nov 2017 18:30:57 GMT
Server: IIS
SPRequestGuid: 47ce07a7-e843-4e40-8e97-884d70c00888
X-SharePointHealthScore: 0
Set-Cookie: DeviceSelector=0; expires=Sun, 10-Dec-2017 18:30:58 GMT; path=/; secure
SVR: P-P014
X-UA-Compatible: IE=Edge
X-Frame-Options: SAMEORIGIN
Date: Fri, 10 Nov 2017 18:30:57 GMT
Set-Cookie: visid_incap_19824=jdOwUkB+RbShoiXMWvSE02HwBVoAAAAAQUIPAAAAAAC+v6dN2TynKabgkV6azDAH; expires=Fri, 09 Nov 2018 20:57:13 GMT; path=/; Domain=.nestle.co.uk
Set-Cookie: incap_ses_108_19824=1E1YB2s/7wwCn4AtRrN/AWHwBVoAAAAAtpfbGvWTVEJWs/yJbh/sTw==; path=/; Domain=.nestle.co.uk
Set-Cookie: ___utmvmlcuoNs=jAWbMCNZERG; path=/; Max-Age=900
Set-Cookie: ___utmvalcuoNs=tAogmkr; path=/; Max-Age=900
Set-Cookie: ___utmvblcuoNs=YZZ
XGIOQalu: Jti; path=/; Max-Age=900
X-Iinfo: 6-31981864-31981867 NNNN CT(6 17 0) RT(1510338657700 22) q(0 0 0 -1) r(2 2) U19
X-CDN: Incapsula
Transfer-Encoding: chunked |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1770 mistypes, associated with smarties.co.uk:
If you are curious about what TLD extensions could also match the domain name of smarties.co.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: