Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Shop-Equip Limited - Quality Equipment Direct | Search engines recommend title length of around 50-60 characters. The length of this title is 45. |
| Meta description | Suppliers of catering and shop equipment. UK | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 44 characters. |
| Keywords | Catering Equipment, Bains Marie, Pot Bains Marie, Gastronorm Bains Marie, Blenders & Mixers, Bratt Pans, Carvery Servery Units, Catering Accessories, Chargrills, Chip Scuttles, Coffee Machine, Contact Grills, Cutters, Combi Steamer, Display Cases, Ambient Displays, Heated Displays, Chilled Displays, Dough Mixers, Dough Rollers, Extractor Fan, Flykillers, Fryers - Doughnut, Fryers - Pedestal, Fryers - Table Top, Gastronorm Containers, Griddles, Grills, Hamburger Press, Heated Cabinets, Heated Lamp Units, Hob Units, Induction Hob, Juicers, Kebab Cutters, Mincers, Mobile Hot Cupboards, Ovens - Compact, Ovens - Convection, Ovens - Microwave, Ovens - Range, Panini Grills, Pasta Boilers & Pasta Cookers, Pedestals, Pizza Equipment, Platewarmers, Potato Ovens, Potato Peelers, Rice Cookers, Salamanders, Selfcooking Centers, Sink Units, Slicers, Smoking Bins, Soup Kettles, Stainless Steel Stands, Storeroom Racking, Toasters, Unheated Cabinets, Vacuum Pack Machines, Vegetable Cutter, Waste Disposal., Waterboilers, Work Tops, Catering Furniture, Bedroom Clearing Trolleys, Centre Tables, Chairs and Stools, Cutlery Stands, Drinks Trolley, Dumb waiters, Flambe Trolley, Lockers, Mini Kitchen, Reception Counters, Restaurant Trolleys, Serving Trolleys, Sinks and Tables, Smoking Solutions, Tables, Tables & Wall Benches, Tray Stands, Wall Cupboards, Wall Shelves, Whiteware, Cleaning Equipment, Dishwashers, Glasswashers, Hand Driers, Vacuums Cleaners, Washing Machines, Waste Compactors, Wet & Dry Cleaners, Refrigeration, Back Bar Coolers, Single Door Back Bar Bottle Coolers, Double Door Back Bar Bottle Coolers, Triple Door Back Bar Bottle Coolers, Blast Chillers, Buffet Displays, Chest Display Freezers, Fish Fridges, Freezer Counters, Half Height Chillers, Half Height Freezers, Ice Cream Freezers, Ice Makers, Juice Dispensers, Multideck displays, Refrigerated Counters, Serve Over Counters, Storage Chest Freezers, Top Loading Bottle Cooler, Topping Shelves, Upright Display Coolers, Upright Display Freezers, Upright Storage Coolers, Upright Storage Freezers, Wall Site Freezers, Wine Display Chillers, Retail Equipment, Baskets, Cash Counters, Cash Registers, Cigarette & Smoking Bins, Display Frames, Dump Bins, Fax Machines, Flower Displays, Fruit & Veg Displays, Inks & Labels, Ink Jet Printer, Kickstep, Label Guns, Label Printer, Multimedia Stands, Newspaper Stands, Note Detectors, Outside Displays, Printing Calculator, Scales, Security and Surveilance, Temperature Indicators, Till Guard, Till Safe, Till Rolls, Time Clock, Wire Displays, Retail Furniture, Castle Range, Loxley Range, Sherwood Range, Bakery Displays, Card & Gift Displays, Checkout Counters, Corner Counters, Display Counters, Epos Counters, Glass Gondolas, Impulse Counters, Impulse Displays, Sales Counters, Showcases - Counter, Showcases - Tower, Slatwall Accessories, Slatwall Displays, Slatwall Panels & Shelves, Till Stands, Wall Display Cases, Wine Display Stands, Modular Shelving, Basic Shelving, Complete Shelves, Fruit & Veg Displays, General Displays, Gondola Displays, Low Level Displays, Low Level Stationery Display, Magazine Displays, Risers and Dividers, Run Ends, Stationery Displays, Stock Offer, Card Racks, Coolers - Back Bar, Coolers - Upright Display, Freezers, Discounted Products, Banner Offers, Business Essentials, Bar Equipment, Cafe Equipment, Card & Gift Shop, CTN / Convenience, Food to Go premises, Forecourts Pavement display, Promotions | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 1.0155 seconds on average | Website load speed is pretty fast. |
| Alexa global | 670 409, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 221 links | This is a normal amount of links. |
| Number of backlinks | Around 54 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 106KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 213.246.109.8. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
| Domain overview | Registered on 1999-05-12 00:00:00 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain shop-equip.com is registered at REGISTER.IT SPA |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Business Hospitality Food Service Catering Tools and Equipment Regional Europe United Kingdom Business and Economy Industries Hospitality Suppliers |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | catering-appliance.com fridgefreezerdirect.co.uk corrchilled.co.uk fridgeland.co.uk cs-catering-equipment.co.uk |
These are the websites that fall into the same category as shop-equip.com, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 1:59 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Server: nginx Date: Mon, 23 May 2016 17:02:09 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Vary: Accept-Encoding X-Powered-By: PHP/5.6.21 Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache X-Frame-Options: SAMEORIGIN Set-Cookie: frontend=0on3p69l7dv544n0jj3m4r3jt7; expires=Mon, 23-May-2016 18:32:05 GMT; Max-Age=5400; path=/; domain=www.shop-equip.com Set-Cookie: sm_market_tpl=sm_market; expires=Sat, 13-May-2017 17:02:06 GMT; Max-Age=30672000; path=/ X-Powered-By: PleskLin |
| WHOIS information |
|---|
Whois Server Version 2.0 Domain names in the .com and .net domains can now be registered with many different competing registrars. Go to http://www.internic.net for detailed information. Domain Name: SHOP-EQUIP.COM Registrar: REGISTER.IT SPA Sponsoring Registrar IANA ID: 168 Whois Server: whois.register.it Referral URL: http://we.register.it Name Server: NS0.PHASE8.NET Name Server: NS1.PHASE8.NET Name Server: NS2.PHASE8.NET Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited Updated Date: 10-may-2014 Creation Date: 12-may-1999 Expiration Date: 12-may-2022 >>> Last update of whois database: Mon, 23 May 2016 17:02:06 GMT <<< For more information on Whois status codes, please visit https://icann.org/epp NOTICE: The expiration date displayed in this record is the date the registrar's sponsorship of the domain name registration in the registry is currently set to expire. This date does not necessarily reflect the expiration date of the domain name registrant's agreement with the sponsoring registrar. Users may consult the sponsoring registrar's Whois database to view the registrar's reported date of expiration for this registration. TERMS OF USE: You are not authorized to access or query our Whois database through the use of electronic processes that are high-volume and automated except as reasonably necessary to register domain names or modify existing registrations; the Data in VeriSign Global Registry Services' ("VeriSign") Whois database is provided by VeriSign for information purposes only, and to assist persons in obtaining information about or related to a domain name registration record. VeriSign does not guarantee its accuracy. By submitting a Whois query, you agree to abide by the following terms of use: You agree that you may use this Data only for lawful purposes and that under no circumstances will you use this Data to: (1) allow, enable, or otherwise support the transmission of mass unsolicited, commercial advertising or solicitations via e-mail, telephone, or facsimile; or (2) enable high volume, automated, electronic processes that apply to VeriSign (or its computer systems). The compilation, repackaging, dissemination or other use of this Data is expressly prohibited without the prior written consent of VeriSign. You agree not to use electronic processes that are automated and high-volume to access or query the Whois database except as reasonably necessary to register domain names or modify existing registrations. VeriSign reserves the right to restrict your access to the Whois database in its sole discretion to ensure operational stability. VeriSign may restrict or terminate your access to the Whois database for failure to abide by these terms of use. VeriSign reserves the right to modify these terms at any time. The Registry database contains ONLY .COM, .NET, .EDU domains and Registrars. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1848 mistypes, associated with shop-equip.com:
If you are curious about what TLD extensions could also match the domain name of shop-equip.com well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: