Here is an overview of what we consider to be the key website statistics and information:
|Website meta title||Rutlands Limited | Woodworking, Gardening, Hardware & Knives||Search engines recommend title length of around 50-60 characters. The length of this title is 64.|
|Meta description||Family owned and managed company with supplying power tools and accessories from around the world.||To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 98 characters.|
|Keywords||woodworking tools, gardening tools, cabinet hardware, knives, hardware, hand tools, power tool accessories, workshop equipment, materials & finishes, garden tools, cutting tools, irrigation, kitchen knives, hunting & folding knives, knife maintenance, general cabinetware, catches, latches & locks, kitchen & bedroom hardware, screws & fixings, japanese tools, japanese garden tools, axes, wetterlings axes, woodworking books, carving tools, pfeil carving tools, chisels, MHG chisels, clamps, vices, woodworking dvds, files, carving files, hammers, anvils, hand planes, woodworking planes, qiangsheng hand planes, marking tools, measuring tools, incra tools, nail pullers, pry bars, picture framing kits, pliers, bolt cutters, saws, hand saws, japanese saws, shark saws, screwdrivers, yankee screwdrivers, sharpening tools, waterstones, snow tools, spanners, sockets, tile cutters, tool storage, tool organisers, torches, turning tools, woodturning tools, veneer tools, work benches, workwear, drill bits, forstner bits, famag bits, auger bits, jig making, jointing jigs, pocket hole jigs, nailing, nail guns, power carving, foredom power carving, router cutters, router cutter sets, tornado router cutters, router jigs, jessem, router tables, routing accessories, tool maintenance, saw blades, table saw accessories, spindle moulder tooling, woodturning accessories, dust collection, workshop lighting, machinery, mats, floor coverings, mobile bases, castors, wheels, rollerstands, sharpening machines, worksharp, work sharp, drill doctor, airbrushes, hvlp systems, workshop safety, workshop storage, abrasives, brushes, glue applicators, epoxy resin, west system, finishes, finishing aids, glues, titebond glue, repair & restoration kits, turning wood, carving wood, veneers, marquetry wood, bonsai tools, bulb planters, forks, sporks, hoes, cultivators, lawn edgers, rakes, sprakes, shovels, spades, trowels, dibbers, weeders, gardening knives, pruners, secateurs, scythes, sickles, shears, hose fittings, hoses, spray guns, sprayers, sprinklers, japanese kitchen knives, japanese knives, scissors, chopping boards, knife blocks, peelers, slicers, hunting knives, folding knives, workshop knives, knife sharpeners, box hardware, card frames, chest hardware, escutcheons, castors, handles, hinges, knobs, marine hardware, shelf hardware, stays, suite hardware, bolts, catches, door hooks, hasps, latches, locks, drawer slides, media storage, kitchen cabinet lighting, kitchen door hinges, bed hardware, screws, nails, hanging plates||We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy.|
|Load time||0.2964 seconds on average||Website load speed is pretty fast.|
|Alexa global||776 838, as last updated||According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt.|
|Quantcast global||89 607||The site is well known, judging by QUANTCAST rank.|
|Total links on homepage||We found 268 links||This is a normal amount of links.|
|Number of backlinks||Around 8||Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results.|
|Page HTML size||77.6KB||Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result.|
|Website server||Server appears to be online. The IP address for the server is 18.104.22.168.||It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time.|
|Domain overview||Registered on 1999-07-29 00:00:00||It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain rutlands.co.uk is registered at Ascio Technologies Inc. Denmark ? filial af Ascio Technologies Inc. USA t/a Ascio Technologies inc|
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Business and Economy
|The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question.|
|These are the websites that fall into the same category as rutlands.co.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors.|
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
|Time spent on site||4:35||People are in no hurry to leave the website, great!|
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 20 943 157 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
|Header in detail|
HTTP/1.1 200 OK Cache-Control: no-transform,private Content-Length: 77987 Content-Type: text/html; Charset=ISO-8859-1 Server: Microsoft-IIS/8.0 Set-Cookie: ASPSESSIONIDQQABSAQS=LBJIDOOCAFGBHCDKADLPIPPA; path=/ Date: Mon, 02 May 2016 08:34:53 GMT
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1804 mistypes, associated with rutlands.co.uk:
If you are curious about what TLD extensions could also match the domain name of rutlands.co.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: