Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Online Pharmacy | Pharmacy Online NZ | Discount Health Products | NZ's Leading Online Chemist - Pharmacy Direct | Search engines recommend title length of around 50-60 characters. The length of this title is 111. |
| Meta description | Provides a convenient delivery service for prescription and pharmacy items nationwide. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 86 characters. |
| Keywords | Pharmacy Direct,online pharmacy new zealand, beauty, baby, health and wellness, vitamins and supplements, natural health, weight loss and contact lenses, optifast, fish oils, glucosamine, Optifast, Elevit, Bio Oil, Mega V, Berocca, vitamins, supplements, Viagra, Cialis, Propecia, Reductil, Zyban, Champix, Singulair and Levitra | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 2.8199 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 163 320, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Quantcast global | 100 724 | The site is well known, judging by QUANTCAST rank. |
| Total links on homepage | We found 127 links | This is a normal amount of links. |
| Number of backlinks | Around 122 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 52.2KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 120.138.26.221. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Oceania New Zealand Health Pharmacies |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | healthpost.co.nz lifepharmacy.co.nz netpharmacy.co.nz unichempharmacy.co.nz pharmacy-nz.com |
These are the websites that fall into the same category as pharmacydirect.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 3:27 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 6 536 179 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Tue, 20 Jun 2017 02:56:12 GMT Server: Apache X-Powered-By: PHP/5.3.10-1ubuntu3.25 Expires: Mon, 26 Jul 1997 05:00:00 GMT Last-Modified: Tue, 20 Jun 2017 02:56:12 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache P3P: CP="NON CURa ADMa DEVa TAIa CONi OUR DELa BUS IND PHY ONL UNI PUR COM NAV DEM STA" Set-Cookie: xid=e034eb84cd4f3c320493ca21252be11a; path=/; httponly Set-Cookie: xid=e034eb84cd4f3c320493ca21252be11a; path=/; domain=www.pharmacydirect.co.nz; httponly Set-Cookie: xid=e034eb84cd4f3c320493ca21252be11a; path=/; domain=www.pharmacydirect.co.nz; httponly Set-Cookie: RefererCookie=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; path=/; domain=www.pharmacydirect.co.nz; httponly Set-Cookie: store_currency_v=NZD; expires=Wed, 20-Jun-2018 02:56:12 GMT Set-Cookie: store_language=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; secure Set-Cookie: store_language=US; expires=Wed, 20-Jun-2018 02:56:12 GMT; secure Vary: Accept-Encoding Transfer-Encoding: chunked Content-Type: text/html; charset=iso-8859-1 |
| WHOIS information |
|---|
version: 7.40 query_datetime: 2017-07-03T16:33:35+12:00 domain_name: pharmacydirect.co.nz query_status: 200 Active domain_dateregistered: 1997-10-28T00:00:00+13:00 domain_datebilleduntil: 2017-10-28T00:00:00+13:00 domain_datelastmodified: 2016-09-20T13:59:27+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: Umbrellar Limited t/a Freeparking registrar_address1: Level 2, 2 Devon St East registrar_address2: www.freeparking.co.nz registrar_city: New Plymouth registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 6 7572881 registrar_fax: +64 6 7572883 registrar_email: registrant_contact_name: Pharmacy Direct Ltd registrant_contact_address1: 282 Glenfield Road registrant_contact_address2: Glenfield registrant_contact_city: Auckland registrant_contact_province: Auckland registrant_contact_postalcode: 0629 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 21 720892 registrant_contact_fax: +64 9 5256724 registrant_contact_email: admin_contact_name: Pharmacy Direct Ltd admin_contact_address1: 282 Glenfield Road admin_contact_address2: Penrose admin_contact_city: Auckland admin_contact_province: Auckland admin_contact_postalcode: 0629 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 21 720892 admin_contact_email: technical_contact_name: Freeparking technical_contact_address1: Level 2, 2 Devon Street East technical_contact_city: New Plymouth technical_contact_postalcode: 4011 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 6 7572881 technical_contact_fax: +64 6 7572883 technical_contact_email: ns_name_01: ns1.sitehost.co.nz ns_name_02: ns2.sitehost.co.nz ns_name_03: ns3.sitehost.co.nz |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1960 mistypes, associated with pharmacydirect.co.nz:
If you are curious about what TLD extensions could also match the domain name of pharmacydirect.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: