Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | Largest Multi-brand Loyalty Program in India - PAYBACK | Search engines recommend title length of around 50-60 characters. The length of this title is 54. |
Meta description | A description has not been provided for this site. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 50 characters. |
Keywords | reward points, loyalty points, bonus reward card, payback India, loyalty cards, loyalty programs, payback points, loyalty programs in india, customer loyalty programs, payback card | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
Load time | 1.4748 seconds on average | Website load speed is pretty fast. |
Alexa global | 30 747, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
Quantcast global | 484 806 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
Total links on homepage | We found 85 links | This is a normal amount of links. |
Number of backlinks | Around 137 | Such a decent amount of backlinks certainly ads to the ranking. |
Page HTML size | 119.7KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
Website server | Server appears to be online. The IP address for the server is 121.241.241.210. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
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Related websites | tatacliq.com desidime.com gyftr.com compareraja.in cashkaro.com |
These are the websites that fall into the same category as payback.in, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Time spent on site | 5:36 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 302 854 621 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 200 OK Date: Sun, 11 Jun 2017 13:42:02 GMT Server: Apache/2.2.15 (Red Hat) Last-Modified: Fri, 09 Jun 2017 10:48:59 GMT Accept-Ranges: bytes Content-Length: 122140 Cache-Control: max-age=3600 Expires: Sun, 11 Jun 2017 14:42:02 GMT Vary: Accept-Encoding Connection: close Content-Type: text/html; charset=UTF-8 Set-Cookie: sto-id-PAYBACK_PORTAL_GRP_NEW=GGIGNBAK; Expires=Sun, 11-Jun-2017 13:52:01 GMT; Path=/ |
WHOIS information |
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Access to .IN WHOIS information is provided to assist persons in determining the contents of a domain name registration record in the .IN registry database. The data in this record is provided by .IN Registry for informational purposes only, and .IN does not guarantee its accuracy. This service is intended only for query-based access. You agree that you will use this data only for lawful purposes and that, under no circumstances will you use this data to: (a) allow, enable, or otherwise support the transmission by e-mail, telephone, or facsimile of mass unsolicited, commercial advertising or solicitations to entities other than the data recipient's own existing customers; or (b) enable high volume, automated, electronic processes that send queries or data to the systems of Registry Operator, a Registrar, or Afilias except as reasonably necessary to register domain names or modify existing registrations. All rights reserved. .IN reserves the right to modify these terms at any time. By submitting this query, you agree to abide by this policy. Domain ID:D3137046-AFIN Domain Name:PAYBACK.IN Created On:27-Sep-2008 00:44:52 UTC Last Updated On:27-Mar-2017 08:31:54 UTC Expiration Date:27-Sep-2017 00:44:52 UTC Sponsoring Registrar:Ascio Technologies, Inc. (R41-AFIN) Status:OK Reason: Registrant ID:AT2282995116473 Registrant Name:Payback GmbH Registrant Organization:Payback GmbH Registrant Street1:Theresienhoehe 12 Registrant Street2: Registrant Street3: Registrant City:Muenchen Registrant State/Province: Registrant Postal Code:80339 Registrant Country:DE Registrant Phone:+49.899616092632 Registrant Phone Ext.: Registrant FAX:+49.8996160990263 Registrant FAX Ext.: Registrant Email: Admin ID:AT2271967134171 Admin Name:Philip Emery Admin Organization:PAYBACK GmbH Admin Street1:Theresienhoehe 12 Admin Street2: Admin Street3: Admin City:Muenchen Admin State/Province: Admin Postal Code:80339 Admin Country:DE Admin Phone:+49.8999741722 Admin Phone Ext.: Admin FAX:+49.8999741722 Admin FAX Ext.: Admin Email: Tech ID:AT1106200584473 Tech Name:Hostmaster Interoute Tech Organization:Interoute Germany GmbH Tech Street1:Prinzenallee 9 Tech Street2: Tech Street3: Tech City:Duesseldorf Tech State/Province: Tech Postal Code:40549 Tech Country:DE Tech Phone:+49.21150736100 Tech Phone Ext.: Tech FAX:+49.21150736200 Tech FAX Ext.: Tech Email: Name Server:DNS1.DPN.DE Name Server:DNS2.DPN.DE Name Server: Name Server: Name Server: Name Server: Name Server: Name Server: Name Server: Name Server: Name Server: Name Server: Name Server: DNSSEC:Unsigned |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1729 mistypes, associated with payback.in:
If you are curious about what TLD extensions could also match the domain name of payback.in well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: