Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | New Zealand Nature - Unique NZ Products & Sustainable Clothing New Zealand Nature | Search engines recommend title length of around 50-60 characters. The length of this title is 85. |
| Meta description | Sells earth friendly items including pottery, silks and clothing. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 65 characters. |
| Keywords | Possum Wool, Merino, Bamboo, Silk Clothing, Sheepskin Boots, Shearling Slippers, NZ, New Zealand, NZ Nature Online Shopping | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 6.4971 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 985 803, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Quantcast global | 215 757 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
| Total links on homepage | We found 199 links | This is a normal amount of links. |
| Number of backlinks | Around 13 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 135.1KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 202.174.112.117. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
| Domain overview | Registered on 2002-09-19 04:01:55 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain nznature.co.nz is registered at Domainz Limited |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Shopping Ethnic and Regional Oceanian New Zealand Shopping Home and Garden Emergency Supplies Alternative Power Solar, Wind, and Hydro |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | thetinshed.co.nz thewoolcompany.co.nz ecowool.com canterburyleather.com miwoollies.com |
These are the websites that fall into the same category as nznature.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 2:46 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 92 250 598 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 301 Moved Permanently Content-Type: text/html; charset=UTF-8 Location: http://www.nznature.co.nz/ Server: Microsoft-IIS/7.0 X-Powered-By: ASP.NET Date: Wed, 28 Sep 2016 12:54:53 GMT Content-Length: 149 HTTP/1.1 200 OK Cache-Control: private Content-Length: 145780 Content-Type: text/html; charset=utf-8 Server: Microsoft-IIS/7.0 X-AspNet-Version: 2.0.50727 Set-Cookie: ASP.NET_SessionId=i0h1pcicyso2zbuh5egotn55; path=/; HttpOnly Set-Cookie: ShoppingCartId=LITDmJZ7FdEsvpFi6G7OvBWP1irge6kl0knUNu/1R0U=; expires=Wed, 28-Sep-2016 13:54:56 GMT; path=/; HttpOnly X-Powered-By: ASP.NET Date: Wed, 28 Sep 2016 12:54:56 GMT |
| WHOIS information |
|---|
% Terms of Use % % By submitting a WHOIS query you are entering into an agreement with Domain % Name Commission Ltd on the following terms and conditions, and subject to % all relevant .nz Policies and procedures as found at https://dnc.org.nz/. % % It is prohibited to: % - Send high volume WHOIS queries with the effect of downloading part of or % all of the .nz Register or collecting register data or records; % - Access the .nz Register in bulk through the WHOIS service (ie. where a % user is able to access WHOIS data other than by sending individual queries % to the database); % - Use WHOIS data to allow, enable, or otherwise support mass unsolicited % commercial advertising, or mass solicitations to registrants or to % undertake market research via direct mail, electronic mail, SMS, telephone % or any other medium; % - Use WHOIS data in contravention of any applicable data and privacy laws, % including the Unsolicited Electronic Messages Act 2007; % - Store or compile WHOIS data to build up a secondary register of % information; % - Publish historical or non-current versions of WHOIS data; and % - Publish any WHOIS data in bulk. % % Copyright Domain Name Commission Limited (a company wholly-owned by Internet % New Zealand Incorporated) which may enforce its rights against any person or % entity that undertakes any prohibited activity without its written % permission. % % The WHOIS service is provided by NZRS Limited. % version: 7.40 query_datetime: 2016-09-29T01:55:04+13:00 domain_name: nznature.co.nz query_status: 200 Active domain_dateregistered: 2002-09-19T16:01:55+12:00 domain_datebilleduntil: 2017-08-15T00:00:00+12:00 domain_datelastmodified: 2016-08-15T01:35:04+12:00 domain_delegaterequested: yes domain_signed: no % registrar_name: Domainz Limited registrar_address1: Private Bag 1810 registrar_city: Wellington registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 4 473 4567 registrar_fax: +64 4 473 4569 registrar_email: [email protected] % registrant_contact_name: New Zealand Nature Company Limited registrant_contact_address1: PO Box 839 registrant_contact_city: NELSON registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 3 547 9888 registrant_contact_fax: +64 3 547 0089 registrant_contact_email: [email protected] % admin_contact_name: Steve Butler admin_contact_address1: PO Box 839 admin_contact_city: NELSON admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 3 547 9888 admin_contact_fax: +64 3 547 0089 admin_contact_email: [email protected] % technical_contact_name: Siegfried Kirchmair technical_contact_address1: 9 Leach Place technical_contact_address2: Nelson, New Zealand technical_contact_city: Nelson, New Zealand technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 35 479383 technical_contact_email: [email protected] % ns_name_01: ns1.secureserver.net.nz ns_name_02: ns2.secureserver.net.nz % |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1812 mistypes, associated with nznature.co.nz:
If you are curious about what TLD extensions could also match the domain name of nznature.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: