Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | NZ Kayaker | Search engines recommend title length of around 50-60 characters. The length of this title is 10. |
Meta description | Supplies new kayaks and information on the best places to go fishing, Website features kayaking shop and information on lessons, kayaking, freebies and movies. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 159 characters. |
Load time | 4.0216 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 977 021, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
Total links on homepage | We found 70 links | This is a normal amount of links. |
Number of backlinks | Around 11 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
Page HTML size | 51.1KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 112.109.68.180. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | Regional Oceania New Zealand Business and Economy Marine Sales and Services |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | vikingkayak.com.au glowwormkayaking.com paddlingperfection.co.nz vikingkayaks.co.nz kayaksdirect.co.nz |
These are the websites that fall into the same category as nzkayaker.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 200 OK Date: Wed, 09 Aug 2017 16:03:29 GMT Server: Apache Cache-Control: no-cache, no-store Expires: -1 Pragma: no-cache X-Track: SESSION=yi4Doxxs Vary: Host,Accept-Encoding Access-Control-Allow-Origin: * Access-Control-Allow-Headers: Authorization, Origin, X-Requested-With, Content-Type, Accept Last-Modified: Wed, 09 Aug 2017 16:03:29 GMT Content-Type: text/html; charset=iso-8859-1 Set-Cookie: nzkayaker_session_id=yi4Doxxs:nobody; path=/; domain=www.nzkayaker.co.nz; Set-Cookie: visitor=4Gg_iXaMRH6pZxoBitSqpg; path=/; domain=www.nzkayaker.co.nz; expires=Tue, 23-Aug-2060 17:00:00 GMT Set-Cookie: ZES_BACKEND=Backend.zeald-app-006; path=/; domain=www.nzkayaker.co.nz; Set-Cookie: nzkayaker_session_id=yi4Doxxs:nobody; path=/; domain=secure.zeald.com; Set-Cookie: visitor=4Gg_iXaMRH6pZxoBitSqpg; path=/; domain=secure.zeald.com; expires=Tue, 23-Aug-2060 17:00:00 GMT Set-Cookie: ZES_BACKEND=Backend.zeald-app-006; path=/; domain=secure.zeald.com; Transfer-Encoding: chunked |
WHOIS information |
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version: 8.0 query_datetime: 2017-09-27T17:02:30+13:00 domain_name: nzkayaker.co.nz query_status: 200 Active domain_dateregistered: 2013-12-02T10:21:01+13:00 domain_datebilleduntil: 2017-12-02T10:21:01+13:00 domain_datelastmodified: 2017-08-10T08:38:54+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: Umbrellar Limited t/a Domain Agent registrar_address1: PO Box 302829 registrar_address2: North Harbour registrar_city: Auckland registrar_postalcode: 0751 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 3 9619550 registrar_fax: +64 3 3516705 registrar_email: registrant_contact_name: New Zealand Kayak Adventures LTD registrant_contact_address1: 4 Kittyhawk Way registrant_contact_city: Mt. Maunganui registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 27 6689904 registrant_contact_email: admin_contact_name: New Zealand Kayak Adventures LTD admin_contact_address1: 4 Kittyhawk Way admin_contact_city: Mt. Maunganui admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 27 6689904 admin_contact_email: technical_contact_name: Zeald.com technical_contact_address1: PO Box 301-288 technical_contact_address2: Albany technical_contact_city: North Shore technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 9 4157575 technical_contact_email: ns_name_01: ns1-1.zeald.com ns_name_02: ns1-2.zeald.com |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1870 mistypes, associated with nzkayaker.co.nz:
If you are curious about what TLD extensions could also match the domain name of nzkayaker.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: