Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | New Zealand AIDS Foundation | Search engines recommend title length of around 50-60 characters. The length of this title is 27. |
| Meta description | Provides HIV tests, free counselling, HIV prevention and HIV research in Auckland, Wellington and Christchurch. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 111 characters. |
| Load time | 3.1327 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 973 916, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 60 links | This is a normal amount of links. |
| Number of backlinks | Around 150 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 32.5KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 223.165.77.23. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Oceania New Zealand Health Conditions and Diseases HIV and AIDS |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | ashs.org.nz justthefacts.co.nz bodypositive.org.nz nat.org.uk endinghiv.org.nz |
These are the websites that fall into the same category as nzaf.org.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 3:38 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Server: nginx/1.11.10 Date: Sun, 15 Oct 2017 19:00:42 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive X-Powered-By: PHP/5.6.14 Set-Cookie: PHPSESSID=flbb5p3srjl3si084m38fmke60; path=/ Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Set-Cookie: exp_last_visit=1192734042; expires=Mon, 15-Oct-2018 19:00:42 GMT; Max-Age=31536000; path=/ Set-Cookie: exp_last_activity=1508094042; expires=Mon, 15-Oct-2018 19:00:42 GMT; Max-Age=31536000; path=/ Set-Cookie: exp_tracker=a%3A1%3A%7Bi%3A0%3Bs%3A5%3A%22index%22%3B%7D; path=/ Expires: Mon, 26 Jul 1997 05:00:00 GMT Last-Modified: Sun, 15 Oct 2017 19:00:42 GMT Pragma: no-cache Vary: Accept-Encoding |
| WHOIS information |
|---|
version: 8.0 query_datetime: 2017-10-29T13:54:05+13:00 domain_name: nzaf.org.nz query_status: 200 Active domain_dateregistered: 1997-12-02T00:00:00+13:00 domain_datebilleduntil: 2018-12-02T00:00:00+13:00 domain_datelastmodified: 2016-10-03T10:22:08+13:00 domain_delegaterequested: yes domain_signed: no registrar_name: SiteName registrar_address1: P O Box 11859 registrar_address2: Ellerslie registrar_city: Auckland registrar_postalcode: 1542 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 28 25501787 registrar_fax: +64 28 25501788 registrar_email: registrant_contact_name: New Zealand AIDS Foundation registrant_contact_address1: 31-35 Hargreaves Street registrant_contact_address2: St Marys Bay registrant_contact_city: Auckland registrant_contact_postalcode: 1011 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 9 3006967 registrant_contact_email: joe. admin_contact_name: New Zealand AIDS Foundation admin_contact_address1: 31-35 Hargreaves Street admin_contact_address2: College Hill admin_contact_city: Auckland admin_contact_postalcode: 1011 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 9 3006951 admin_contact_fax: +64 9 3093149 admin_contact_email: technical_contact_name: New Zealand AIDS Foundation technical_contact_address1: 31-35 Hargreaves Street technical_contact_address2: College Hill technical_contact_city: Auckland technical_contact_postalcode: 1011 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 9 3006951 technical_contact_fax: +64 9 3093149 technical_contact_email: ns_name_01: ns1.sitehost.co.nz ns_name_02: ns2.sitehost.co.nz ns_name_03: ns3.sitehost.co.nz |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1001 mistypes, associated with nzaf.org.nz:
If you are curious about what TLD extensions could also match the domain name of nzaf.org.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: