Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | 新华网_让新闻离你更近 | Search engines recommend title length of around 50-60 characters. The length of this title is 11. |
| Meta description | 中国主要重点新闻网站,依托新华社遍布全球的采编网络,记者遍布世界100多个国家和地区,地方频道分布全国31个省市自治区,每天24小时同时使用6种语言滚动发稿,权威、准确、及时播发国内外重要新闻和重大突发事件,受众覆盖200多个国家和地区,发展论坛是全球知名的中文论坛。 | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 134 characters. |
| Keywords | 新闻中心,时政,人事任免,国际,地方,香港,台湾,澳门,华人,军事,图片,财经,政权,股票,房产,汽车,体育,奥运,法治,廉政,社会,科技,互联网,教育,文娱,电视剧,电影,视频,访谈,直播,专题 | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 9.9638 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 14 721, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
| Quantcast global | 15 634 | The site is well known, judging by QUANTCAST rank. |
| Total links on homepage | We found 792 links | Honestly, this is a strange amount of links for a homepage. |
| Page HTML size | 257.9KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 202.108.119.194. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | News and Media Computer and Electronics > Programming Arts and Entertainment > TV and Video People and Society |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | 163.com baidu.com cctv.com china.com chinaview.cn cntv.cn gov.cn ifeng.com news.sogou.com people.com.cn qq.com sina.com.cn sohu.com superbao.com tudou.com xhnet.com xinhua.org xinhuanet.com |
These are the websites that fall into the same category as news.cn, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
| Also of interest | xinhuanet.com kindeditor.net taianxinwen.com news.xinhuanet.com french.xinhuanet.com |
There is a good chance that the people interested in news.cn find something of use on these websites, too. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Monthly traffic | 7.86M | In the grand scheme of things, the website is not exactly a giant in terms of traffic. But the target audience should be taken into account, too. |
| Visitor delta | +44.80% | The past month has seen growth in overall estimated traffic. |
| Time spent on site | 00:00:58 | We'd argue that average visit time should be improved. The best way to do it, we think, is by providing capticating quality content. |
| news.cn Traffic Bounce Rate | 69.22% | A decent amount of visitors seem to find valuable information on this website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 6 726 331 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Thu, 08 Jun 2017 23:49:45 GMT Content-Type: text/html Last-Modified: Thu, 08 Jun 2017 23:59:18 GMT Vary: Accept-Encoding Age: 73 X-Cache: HIT from x-s-v-27 Accept-Ranges: bytes Content-Length: 262599 Connection: keep-alive |
| WHOIS information |
|---|
Domain Name: news.cn ROID: 20030312s10001s00067581-cn Domain Status: serverDeleteProhibited Domain Status: serverUpdateProhibited Domain Status: serverTransferProhibited Registrant ID: xhxh888 Registrant: 新华网股份有限公司 Registrant Contact Email: Sponsoring Registrar: 北京国旭网络科技有限公司 Name Server: ns1.cdns.cn Name Server: ns1.news.cn Name Server: ns2.cdns.cn Name Server: ns3.cdns.cn Name Server: ns3.news.cn Registration Time: 2003-03-17 12:20:05 Expiration Time: 2018-03-17 12:48:36 DNSSEC: unsigned |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1064 mistypes, associated with news.cn:
If you are curious about what TLD extensions could also match the domain name of news.cn well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: