Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | Home | 雀巢香港 | Search engines recommend title length of around 50-60 characters. The length of this title is 11. |
Meta description | FMCG customer oriented website. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 31 characters. |
Keywords | Nestle Hong Kong, Good Food, Good Life, Jetso, Kids club, NutritionLand, Nutrition, Recipes, Nestle events, Life style, Healthy, Baby, Children, Kids, Parent, Old | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
Load time | 2.3634 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 947 887, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
Total links on homepage | We found 114 links | This is a normal amount of links. |
Number of backlinks | Around 81 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
Page HTML size | 29.2KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 45.60.13.249. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
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Related websites | dolce-gusto.hk nanprobb.com nestle.com.tw nestle.com.cn nestlebaby.hk |
These are the websites that fall into the same category as nestle.com.hk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Time spent on site | 1:46 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 200 OK Cache-Control: private, max-age=0 Content-Type: text/html; charset=utf-8 Expires: Mon, 17 Jul 2017 03:33:34 GMT Last-Modified: Tue, 01 Aug 2017 03:33:34 GMT Server: IIS SPRequestGuid: 53b15241-55a5-457d-8b2e-8d752516ecbd X-SharePointHealthScore: 0 Set-Cookie: DeviceSelector=0; expires=Thu, 31-Aug-2017 03:33:34 GMT; path=/; secure SVR: P-P001 X-UA-Compatible: IE=Edge X-Frame-Options: SAMEORIGIN Date: Tue, 01 Aug 2017 03:33:34 GMT Set-Cookie: visid_incap_24619=BeY7l+UxT8+6kgtLo4uruo72f1kAAAAAQUIPAAAAAACGLulmYjIkd0557vX230C9; expires=Tue, 31 Jul 2018 13:50:18 GMT; path=/; Domain=.nestle.com.hk Set-Cookie: incap_ses_730_24619=u7N2Zov0KD3lYxmDLXshCo72f1kAAAAAT1C92LZRLrcB0s74iFNNig==; path=/; Domain=.nestle.com.hk Set-Cookie: ___utmvmkyuvBz=NYvPupKObIq; path=/; Max-Age=900 Set-Cookie: ___utmvakyuvBz=OSCaBUt; path=/; Max-Age=900 Set-Cookie: ___utmvbkyuvBz=zZB XgKOValz: RtL; path=/; Max-Age=900 X-Iinfo: 10-4773931-4773932 NNNN CT(124 253 0) RT(1501558413558 23) q(0 0 4 -1) r(7 7) U18 X-CDN: Incapsula Transfer-Encoding: chunked |
WHOIS information |
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------------------------------------------------------------------------------- Whois server by HKIRC ------------------------------------------------------------------------------- .hk top level Domain names can be registered via HKIRC-Accredited Registrars. Go to https://www.hkirc.hk/content.jsp?id=280 for details. ------------------------------------------------------------------------------- Domain Name: NESTLE.COM.HK Domain Status: Active Contract Version: HKDNR latest version Registrar Name: Hong Kong Domain Name Registration Company Limited Registrar Contact Information: Email: Hotline: +852 2319 1313 Reseller: Registrant Contact Information: Company English Name (It should be the same as the registered/corporation name on your Business Register Certificate or relevant documents): NESTLE HONG KONG LIMITED Company Chinese name: 雀巢香港有限公司 Address: 18 WANG LOK STREET YUEN LONG INDUSTRIAL ESTATE YUEN LONG Country: HK Email: Domain Name Commencement Date: 14-12-1995 Expiry Date: 01-10-2018 Re-registration Status: Complete Administrative Contact Information: Given name: SIMON Family name: LEE Company name: NESTLE HONG KONG LTD Address: 18 WANG LOK STREET YUEN LONG INDUSTRIAL ESTATE YUEN LONG NEW TERRITORIES Country: HK Phone: +852-27976156 Fax: Email: Account Name: HK1986063T Technical Contact Information: Family name: NESTLE DNS Company name: SOCIETE DES PRODUITS NESTLE S.A. Address: AVENUE NESTLE 55, VEVEY 1800 Country: CH Phone: +41-219242700 Fax: Email: DSU. Name Servers Information: AOADNS1.NESTLE.COM CTRDNS1.NESTLE.COM EURDNS1.NESTLE.COM AMSDNS1.NESTLE.COM Status Information: Domain Prohibit Status: ------------------------------------------------------------------------------- The Registry contains ONLY .com.hk, .net.hk, .edu.hk, .org.hk, .gov.hk, idv.hk. and .hk $domains. ------------------------------------------------------------------------------- WHOIS Terms of Use By using this WHOIS search enquiry service you agree to these terms of use. The data in HKDNR's WHOIS search engine is for information purposes only and HKDNR does not guarantee the accuracy of the data. The data is provided to assist people to obtain information about the registration record of domain names registered by HKDNR. You agree to use the data for lawful purposes only. You are not authorised to use high-volume, electronic or automated processes to access, query or harvest data from this WHOIS search enquiry service. You agree that you will not and will not allow anyone else to: a. use the data for mass unsolicited commercial advertising of any sort via any medium including telephone, email or fax; or b. enable high volume, automated or electronic processes that apply to HKDNR or its computer systems including the WHOIS search enquiry service; or c. without the prior written consent of HKDNR compile, repackage, disseminate, disclose to any third party or use the data for a purpose other than obtaining information about a domain name registration record; or d. use such data to derive an economic benefit for yourself. HKDNR in its sole discretion may terminate your access to the WHOIS search enquiry service (including, without limitation, blocking your IP address) at any time including, without limitation, for excessive use of the WHOIS search enquiry service. HKDNR may modify these terms of use at any time by publishing the modified terms of use on its website. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1694 mistypes, associated with nestle.com.hk:
If you are curious about what TLD extensions could also match the domain name of nestle.com.hk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: