Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
---|---|---|
Website meta title | MyLotto | Search engines recommend title length of around 50-60 characters. The length of this title is 7. |
Meta description | Official site provides winning numbers and information about the games and winners. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 83 characters. |
Load time | 3.9342 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 63 440, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
Number of backlinks | Around 122 | Such a decent amount of backlinks certainly ads to the ranking. |
Page HTML size | 1.3KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 210.55.2.7. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | Regional Oceania New Zealand Recreation and Sports Gambling |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | accorhotels.com anz.co.nz apple.com dia.govt.nz en.wikipedia.org facebook.com home.nzcity.co.nz lottery.co.uk lotto.co.nz lotto.nzpages.co.nz lottoresults.co.nz nzherald.co.nz stuff.co.nz tab.co.nz tnt.com trademe.co.nz |
These are the websites that fall into the same category as mylotto.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Also of interest | ib.kiwibank.co.nz home.nzcity.co.nz cs2.contactsuite.com secure.anz.co.nz tab.co.nz |
There is a good chance that the people interested in mylotto.co.nz find something of use on these websites, too. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Monthly traffic | 2.59M | In the grand scheme of things, the website is not exactly a giant in terms of traffic. But the target audience should be taken into account, too. |
Visitor delta | -26.25% | Lately, the website's been receiving less traffic. |
Time spent on site | 2:35 | This is a decent average time spent on a website. |
mylotto.co.nz Traffic Bounce Rate | 36.43% | A great result and shows that the content is of good enough depth and quality for most readers. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 200 OK Server: nginx Date: Thu, 27 Apr 2017 11:12:25 GMT Content-Type: text/html Content-Length: 1284 Connection: keep-alive Vary: Accept-Encoding ETag: "cf1403662abb60e71f5ffc16a6f8ab6a" Last-Modified: Wed, 05 Apr 2017 18:13:34 GMT X-From-Cache: True/via memory Cache-Control: must-revalidate, max-age=60 |
WHOIS information |
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version: 7.40 query_datetime: 2017-07-03T04:07:42+12:00 domain_name: mylotto.co.nz query_status: 200 Active domain_dateregistered: 2007-04-03T11:45:30+12:00 domain_datebilleduntil: 2019-04-03T11:45:30+13:00 domain_datelastmodified: 2017-05-02T09:59:00+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: Metaname registrar_address1: PO Box 32133 registrar_city: Christchurch registrar_province: Canterbury registrar_postalcode: 8147 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 800 00 12 93 registrar_email: registrant_contact_name: New Zealand Lotteries Commission registrant_contact_address1: PO Box 8929 registrant_contact_address2: Symonds Street registrant_contact_city: AUCKLAND registrant_contact_postalcode: 1150 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 9 3630954 registrant_contact_fax: +64 9 3630972 registrant_contact_email: admin_contact_name: DNS Admin Team admin_contact_address1: PO Box 8929 admin_contact_address2: Symonds Street admin_contact_city: AUCKLAND admin_contact_postalcode: 1150 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 9 3630954 admin_contact_fax: +64 9 3630972 admin_contact_email: technical_contact_name: DNS Admin Team c/o Lotto New Zealand technical_contact_address1: 73 Remura Road technical_contact_address2: Remuera technical_contact_city: Auckland technical_contact_province: Auckland technical_contact_postalcode: 1035 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 9 3630907 technical_contact_email: ns_name_01: ns1.mylotto.co.nz ns_ip4_01: 210.55.2.1 ns_name_02: ns2.mylotto.co.nz ns_ip4_02: 210.55.2.4 ns_name_03: ns3.mylotto.co.nz ns_ip4_03: 210.55.142.1 |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1534 mistypes, associated with mylotto.co.nz:
If you are curious about what TLD extensions could also match the domain name of mylotto.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: