Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | Home - EMD Group | Search engines recommend title length of around 50-60 characters. The length of this title is 16. |
Meta description | Merck KGaA, Darmstadt, Germany, is a leading science and technology company in healthcare, life science and performance materials. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 130 characters. |
Load time | 2.3626 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 858 423, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
Total links on homepage | We found 117 links | This is a normal amount of links. |
Number of backlinks | Around 25 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
Page HTML size | 120KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 72.165.185.18. | We are happy to say that the hosting service is provided by a respected company. Physically, the server is located in Darmstadt, Hesse, Germany. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
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Related websites | merck-china.com merck.tw msd.com.tw merck.cz msdchina.com.cn |
These are the websites that fall into the same category as merck.cn, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.0 302 Found Location: http://www.emdgroup.com Server: BigIP Connection: Keep-Alive Content-Length: 0 HTTP/1.0 301 Moved Permanently Server: Apache Location: http://www.emdgroup.com/emd/index.html Content-Length: 246 Content-Type: text/html; charset=iso-8859-1 X-Pad: avoid browser bug Date: Mon, 18 Jul 2016 22:37:04 GMT Connection: close HTTP/1.0 200 OK X-Cocoon-Version: 2.2.0 Last-Modified: Mon, 18 Jul 2016 22:37:03 GMT Content-Type: text/html;charset=utf-8 Content-Length: 44476 Date: Mon, 18 Jul 2016 22:37:06 GMT Connection: close Set-Cookie: JSESSIONID=A2F9CC00320625FAABC1B7EF214472AD; Path=/ Set-Cookie: TAFSessionId=tridion_03921084-069d-4fc7-b6f0-137920b50da7; HttpOnly Set-Cookie: TAFTrackingId=tridion_c07b49a3-a27e-4af6-a1c2-57ebbffd6965; Expires=Fri, 01-Jan-2100 00:00:00 GMT; HttpOnly Set-Cookie: TAFSessionId=tridion_3b7e3ea7-9ff3-4474-bbf8-0e23ffb339bc; HttpOnly Set-Cookie: TAFTrackingId=tridion_20aecfd7-81f8-4cc5-b2ac-a1929c133d17; Expires=Fri, 01-Jan-2100 00:00:00 GMT; HttpOnly |
WHOIS information |
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Domain Name: merck.cn ROID: 20030317s10001s00092141-cn Domain Status: clientTransferProhibited Registrant ID: 1006230940257694 Registrant: 默克化工技术(上海)有限公司 Registrant Contact Email: [email protected] Sponsoring Registrar: Key-Systems Name Server: igngate.merck.de Name Server: inetgate.merck.de Name Server: wingate.merck.de Registration Time: 2003-03-17 12:47:20 Expiration Time: 2020-03-17 12:47:20 DNSSEC: unsigned |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1246 mistypes, associated with merck.cn:
If you are curious about what TLD extensions could also match the domain name of merck.cn well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: