Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Matthews Eyewear Eyecare | | Search engines recommend title length of around 50-60 characters. The length of this title is 26. |
| Meta description | Information on eye health and optometry, glasses, sunglasses, lenses and contact lenses as well details of the services offered by these optometrists with offices in several regions. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 182 characters. |
| Load time | 4.3037 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 928 748, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 55 links | This is a normal amount of links. |
| Number of backlinks | Around 19 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 42.5KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 66.147.244.91. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Oceania New Zealand Health Vision Optometrists |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | mgoptometrist.co.nz opticians.co.nz woodwardoptical.co.nz harringtoneyecare.co.nz focalpoint.net.nz |
These are the websites that fall into the same category as matthews.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Server: nginx/1.12.0 Date: Sun, 28 May 2017 23:35:08 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Link: <http://www.matthews.co.nz/wp-json/>; rel="https://api.w.org/", <http://www.matthews.co.nz/>; rel=shortlink Vary: Accept-Encoding |
| WHOIS information |
|---|
version: 8.0 query_datetime: 2017-07-09T20:49:13+12:00 domain_name: matthews.co.nz query_status: 200 Active domain_dateregistered: 2003-06-11T13:29:43+12:00 domain_datebilleduntil: 2018-06-11T13:29:43+12:00 domain_datelastmodified: 2017-04-26T09:03:07+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: Umbrellar Limited t/a Freeparking registrar_address1: Level 2, 2 Devon St East registrar_address2: www.freeparking.co.nz registrar_city: New Plymouth registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 6 7572881 registrar_fax: +64 6 7572883 registrar_email: registrant_contact_name: Matthews Eyewear Eyecare Ltd registrant_contact_address1: Level 1 registrant_contact_address2: 42 Halifax Street registrant_contact_city: Nelson registrant_contact_province: Nelson registrant_contact_postalcode: 7010 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 3 5482301 registrant_contact_fax: +64 3 5482308 registrant_contact_email: admin_contact_name: Matthews Eyewear Eyecare Ltd admin_contact_address1: Level 1 admin_contact_address2: 42 Halifax Street admin_contact_city: Nelson admin_contact_postalcode: 7010 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 3 5482301 admin_contact_fax: +64 3 5482308 admin_contact_email: technical_contact_name: Freeparking Ltd. technical_contact_address1: Level 2 technical_contact_address2: 2 Devon St East technical_contact_city: New Plymouth technical_contact_postalcode: 4601 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 6 7572881 technical_contact_fax: +64 6 7572883 technical_contact_email: ns_name_01: ns.freeparking.co.nz ns_name_02: ns2.freeparking.co.nz |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1824 mistypes, associated with matthews.co.nz:
If you are curious about what TLD extensions could also match the domain name of matthews.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: