Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Life Insurance, Retirement and Financial Services - MassMutual | Search engines recommend title length of around 50-60 characters. The length of this title is 62. |
| Meta description | Financial services company providing life, annuities, disability income, long-term care, retirement, trust services, and money management products and services. Site offers product details, services, news, articles, and fund performance returns. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 245 characters. |
| Keywords | MassMutual | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 3.0932 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 26 319, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
| Total links on homepage | We found 123 links | This is a normal amount of links. |
| Number of backlinks | Around 920 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 108.9KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 65.215.121.123. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Business Financial Services Insurance Carriers Life and Health M Regional North America United States Massachusetts Localities S Springfield Business and Economy Financial Services Insurance |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | app.myfieldnet.com edwardjones.com en.wikipedia.org libertymutual.com lumberliquidators.com massmutualcenter.com metlife.com newyorklife.com northwesternmutual.com oppenheimerfunds.com principal.com prudential.com retirementsolutions.financialtrans.com unum.com |
These are the websites that fall into the same category as massmutual.com, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
| Also of interest | bby-wfmr.jdadelivers.com secure.superfacts.com retirementsolutions.financialtrans.com accounts.franklintempleton.com lms.schwab.com |
There is a good chance that the people interested in massmutual.com find something of use on these websites, too. |
Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Monthly traffic | 1.08M | In the grand scheme of things, the website is not exactly a giant in terms of traffic. But the target audience should be taken into account, too. |
| Visitor delta | +3.79% | The past month has seen growth in overall estimated traffic. |
| Time spent on site | 4:49 | People are in no hurry to leave the website, great! |
| massmutual.com Traffic Bounce Rate | 22.12% | A great result and shows that the content is of good enough depth and quality for most readers. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.0 200 OK Content-Length: 110928 Content-Type: text/html; charset=utf-8 p3p: CP="NON CUR OTPi OUR NOR UNI" Vary: Accept-Encoding x-aspnetmvc-version: 5.2 x-powered-by: ASP.NET x-aspnet-version: 4.0.30319 Cache-Control: private, max-age=86400 Expires: Thu, 04 May 2017 08:46:08 GMT Date: Wed, 03 May 2017 08:46:08 GMT Connection: close Set-Cookie: ASP.NET_SessionId=zegrahhsjcv4bxoyabcdktkc; Path=/ Set-Cookie: SC_ANALYTICS_GLOBAL_COOKIE=f99676e7c5c34376b4c0707de443b24f|False; Path=/; Expires=Mon, 03-May-2027 08:45:50 GMT Set-Cookie: massmutual=; Path=/; Expires=Thu, 03-Aug-2017 08:45:51 GMT Set-Cookie: SessionData=; Path=/ Set-Cookie: TS0155280e=0108e98750e9b51f45b7032da8659f71b83ffae13b757d53273b8d544de76e2ae8ac03e4d7f934ad9bb920ca47f8eda3b6d1e48fe11f8a82d044943b77a314290fccfaa0f8288667ca375e03f6224adbf9f986aab272af7ba48ecc0a54237fbf027b99b598; Path=/ |
| WHOIS information |
|---|
Whois Server Version 2.0
Domain names in the .com and .net domains can now be registered
with many different competing registrars. Go to http://www.internic.net
for detailed information.
Domain Name: MASSMUTUAL.COM
Registrar: CSC CORPORATE DOMAINS, INC.
Sponsoring Registrar IANA ID: 299
Whois Server: whois.corporatedomains.com
Referral URL: http://www.cscglobal.com/global/web/csc/digital-brand-services.html
Name Server: AUTH10.NS.WCOM.COM
Name Server: AUTH20.NS.WCOM.COM
Name Server: MMNETSPRV.MASSMUTUAL.COM
Name Server: MMNS2.MASSMUTUAL.COM
Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Status: serverDeleteProhibited https://icann.org/epp#serverDeleteProhibited
Status: serverTransferProhibited https://icann.org/epp#serverTransferProhibited
Status: serverUpdateProhibited https://icann.org/epp#serverUpdateProhibited
Updated Date: 15-jan-2016
Creation Date: 18-jan-1995
Expiration Date: 19-jan-2018
>>> Last update of whois database: Sun, 16 Apr 2017 00:50:32 GMT <<<
For more information on Whois status codes, please visit https://icann.org/epp
NOTICE: The expiration date displayed in this record is the date the
registrar's sponsorship of the domain name registration in the registry is
currently set to expire. This date does not necessarily reflect the expiration
date of the domain name registrant's agreement with the sponsoring
registrar. Users may consult the sponsoring registrar's Whois database to
view the registrar's reported date of expiration for this registration.
TERMS OF USE: You are not authorized to access or query our Whois
database through the use of electronic processes that are high-volume and
automated except as reasonably necessary to register domain names or
modify existing registrations; the Data in VeriSign Global Registry
Services' ("VeriSign") Whois database is provided by VeriSign for
information purposes only, and to assist persons in obtaining information
about or related to a domain name registration record. VeriSign does not
guarantee its accuracy. By submitting a Whois query, you agree to abide
by the following terms of use: You agree that you may use this Data only
for lawful purposes and that under no circumstances will you use this Data
to: (1) allow, enable, or otherwise support the transmission of mass
unsolicited, commercial advertising or solicitations via e-mail, telephone,
or facsimile; or (2) enable high volume, automated, electronic processes
that apply to VeriSign (or its computer systems). The compilation,
repackaging, dissemination or other use of this Data is expressly
prohibited without the prior written consent of VeriSign. You agree not to
use electronic processes that are automated and high-volume to access or
query the Whois database except as reasonably necessary to register
domain names or modify existing registrations. VeriSign reserves the right
to restrict your access to the Whois database in its sole discretion to ensure
operational stability. VeriSign may restrict or terminate your access to the
Whois database for failure to abide by these terms of use. VeriSign
reserves the right to modify these terms at any time.
The Registry database contains ONLY .COM, .NET, .EDU domains and
Registrars.
Domain Name: massmutual.com
Registry Domain ID: 5020461_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.corporatedomains.com
Registrar URL: www.cscprotectsbrands.com
Updated Date: 2016-01-15T07:00:29Z
Creation Date: 1995-01-18T05:00:00Z
Registrar Registration Expiration Date: 2018-01-19T05:00:00Z
Registrar: CSC CORPORATE DOMAINS, INC.
Registrar IANA ID: 299
Registrar Abuse Contact Email:
Registrar Abuse Contact Phone: +1.8887802723
Domain Status: serverTransferProhibited http://www.icann.org/epp#serverTransferProhibited
Domain Status: serverDeleteProhibited http://www.icann.org/epp#serverDeleteProhibited
Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited
Domain Status: serverUpdateProhibited http://www.icann.org/epp#serverUpdateProhibited
Registry Registrant ID:
Registrant Name: Domain Administrator
Registrant Organization: Massachusetts Mutual Life Insurance Co
Registrant Street: 1295 State Street
Registrant City: Springfield
Registrant State/Province: MA
Registrant Postal Code: 01111
Registrant Country: US
Registrant Phone: +1.4137442853
Registrant Phone Ext:
Registrant Fax: +1.4137444545
Registrant Fax Ext:
Registrant Email:
Registry Admin ID:
Admin Name: Domain Administrator
Admin Organization: Massachusetts Mutual Life Insurance Co
Admin Street: 1295 State Street
Admin City: Springfield
Admin State/Province: MA
Admin Postal Code: 01111
Admin Country: US
Admin Phone: +1.4137442853
Admin Phone Ext:
Admin Fax: +1.4137444545
Admin Fax Ext:
Admin Email:
Registry Tech ID:
Tech Name: Domain Administrator
Tech Organization: Massachusetts Mutual Life Insurance Co
Tech Street: 1295 State Street
Tech City: Springfield
Tech State/Province: MA
Tech Postal Code: 01111
Tech Country: US
Tech Phone: +1.4137442853
Tech Phone Ext:
Tech Fax: +1.4137444545
Tech Fax Ext:
Tech Email:
Name Server: auth20.ns.wcom.com
Name Server: mmns2.massmutual.com
Name Server: mmnetsprv.massmutual.com
Name Server: auth10.ns.wcom.com
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2016-01-15T07:00:29Z <<<
For more information on Whois status codes, please visit https://icann.org/epp
Corporation Service Company(c) (CSC) The Trusted Partner of More than 50% of the 100 Best Global Brands.
Contact us to learn more about our enterprise solutions for Global Domain Name Registration and Management, Trademark Research and Watching, Brand, Logo and Auction Monitoring, as well SSL Certificate Services and DNS Hosting.
NOTICE: You are not authorized to access or query our WHOIS database through the use of high-volume, automated, electronic processes or for the purpose or purposes of using the data in any manner that violates these terms of use. The Data in the CSC WHOIS database is provided by CSC for information purposes only, and to assist persons in obtaining information about or related to a domain name registration record. CSC does not guarantee its accuracy. By submitting a WHOIS query, you agree to abide by the following terms of use: you agree that you may use this Data only for lawful purposes and that under no circumstances will you use this Data to: (1) allow, enable, or otherwise support the transmission of mass unsolicited, commercial advertising or solicitations via direct mail, e-mail, telephone, or facsimile; or (2) enable high volume, automated, electronic processes that apply to CSC (or its computer systems). CSC reserves the right to terminate your access to the WHOIS database in its sole discretion for any violations by you of these terms of use. CSC reserves the right to modify these terms at any time.
Register your domain name at http://www.cscglobal.com |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1773 mistypes, associated with massmutual.com:
If you are curious about what TLD extensions could also match the domain name of massmutual.com well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: