Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Used construction Equipment & Machinery /second hand farm equipment - Mascus South Africa | Search engines recommend title length of around 50-60 characters. The length of this title is 93. |
| Meta description | The largest online marketplace for used equipment and Construction, Tranportation, Agriculture, Forestry, Material Handling and Groundscare Machinery | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 149 characters. |
| Keywords | used machinery, used equipment, farm equipment, second hand vans, diggers, plant machinery, used van, used tractors, used trailer, used crane, used combine harvester, used excavator, used loader, used backhoe loader, used telescopic handler, used forklift truck, used container handler, used harvester, used forwarder | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 1.1555 seconds on average | Website load speed is pretty fast. |
| Alexa global | 651 992, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 164 links | This is a normal amount of links. |
| Number of backlinks | Around 54 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 51.4KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 85.17.240.132. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Related websites | truckandtrailer.co.za mascus.co.uk agrimag.co.za mascus.ie mascus.com |
These are the websites that fall into the same category as mascus.co.za, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 2:57 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 301 Moved Permanently
Cache-Control: no-cache, no-store
Pragma: no-cache
Content-Type: text/html
Expires: -1
Location: http://www.mascus.co.za/
Server: Microsoft-IIS/7.5
X-AspNet-Version: 4.0.30319
X-Powered-By: ASP.NET
P3P: CP="NOI DSP LAW NID"
Date: Thu, 26 May 2016 23:38:41 GMT
Content-Length: 0
HTTP/1.1 200 OK
Cache-Control: private
Content-Type: text/html; charset=utf-8
Server: Microsoft-IIS/7.5
X-AspNet-Version: 4.0.30319
Set-Cookie: MascusSettings=sesid={CF7DA53B-EFED-4086-B6B9-50C636BBF55B}&u_pa_country=ZA&s_language=EN&s_currency=ZAR&s_system=metric&s_power=hp&s_distance=km&s_weight=kg&s_width=cm&showlastvieweditems=; path=/; HttpOnly
X-Powered-By: ASP.NET
P3P: CP="NOI DSP LAW NID"
Date: Thu, 26 May 2016 23:38:41 GMT
Content-Length: 58032 |
| WHOIS information |
|---|
Domain Name: mascus.co.za Registrant: Mascus IP B.V. Email: [email protected] Tel: +31.207073688 Fax: None Registrant's Address: Keizersgracht 127 Amsterdam NL 1015CJ Registrar: Key-Systems GmbH Relevant Dates: Registration Date: 2008-05-27 Renewal Date: 2017-05-27 Domain Status: Registered until renewal date Pending Timer Events: None Name Servers: a.ns-sec.com b.ns-sec.net c.ns-sec.fi d.ns-sec.org WHOIS lookup made at 2016-05-26 23:39 UTC -- The use of this Whois facility is subject to the following terms and conditions. https://registry.net.za/whois_terms Copyright (c) ZACR 1995-2016 |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1742 mistypes, associated with mascus.co.za:
If you are curious about what TLD extensions could also match the domain name of mascus.co.za well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: