Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | Lancôme - Parfum, maquillage, cosmétique, soin du visage et du corps | Search engines recommend title length of around 50-60 characters. The length of this title is 81. |
Meta description | Produits de beauté, soin visage et soin corps. Présentation des produits, conseils de maquillage. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 97 characters. |
Keywords | Lancôme, Site Officiel, Parfum, Maquillage, Soin | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
Load time | 1.3554 seconds on average | Website load speed is pretty fast. |
Alexa global | 243 234, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
Total links on homepage | We found 590 links | Honestly, this is a strange amount of links for a homepage. |
Number of backlinks | Around 11 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
Page HTML size | 477.7KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
Website server | Server appears to be online. The IP address for the server is 31.186.247.7. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
Domain overview | Registered on 1998-02-09 00:00:00 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain lancome.fr is registered at NAMESHIELD |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | World Français Régional Europe France Commerce et économie Boutiques en ligne Santé Beauté |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | lancome.ca lancome.co.uk lancome.com.au yslbeauty.fr nocibe.fr |
These are the websites that fall into the same category as lancome.fr, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Time spent on site | 3:01 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 301 Moved Permanently Date: Mon, 16 May 2016 00:18:13 GMT Server: Apache Content-Length: 0 Set-Cookie: dwsid=qOKKP8iwZBGUjYwZBFL-YJt9eIMP_M5Qrzq2hVVWm6Hau2sUOpUR_iDh4rBWX3-S4sTzmiwYyvJoACvgzERpRg==; path=/; HttpOnly Cache-Control: no-cache,no-store,must-revalidate Pragma: no-cache Expires: Thu, 01 Dec 1994 16:00:00 GMT Location: http://www.lancome.fr/homepage Accept-Ranges: bytes HTTP/1.1 200 OK Date: Mon, 16 May 2016 00:18:14 GMT Server: Apache Set-Cookie: dwac_bc0JgiaaiYPssaaadkc93D7Ge2=vBj3tdAL8cMHbGs6hSZdxRqwL5qeDouv3lY%3D|dw-only|||EUR|false|Europe%2FParis|true; Path=/ Set-Cookie: cqcid=bdjwWW469dHkIaWF9Q7JpuzKbD; Path=/ Set-Cookie: sid=vBj3tdAL8cMHbGs6hSZdxRqwL5qeDouv3lY; Path=/ Set-Cookie: dwpersonalization_a18e7067bd110cadf9835d5890e73f8b=""; Expires=Thu, 01-Jan-1970 00:00:10 GMT; Path=/ Set-Cookie: dwanonymous_a18e7067bd110cadf9835d5890e73f8b=bdjwWW469dHkIaWF9Q7JpuzKbD; Version=1; Comment="Demandware anonymous cookie for site Sites-lancome-fr-Site"; Max-Age=15552000; Expires=Sat, 12-Nov-2016 00:18:14 GMT; Path=/ Set-Cookie: lastVisitedProducts=""; Expires=Wed, 15-Jun-2016 00:18:15 GMT; Path=/ Content-Length: 441452 Set-Cookie: dwsid=ImNR4E0lzTDezHwDoXpnUYTLic8DILdcB_YIZLEEnm4HiE7MBNbS9svCZtUBctzocfhnoS34SRyV7EMJ0_KYCQ==; path=/; HttpOnly Cache-Control: no-cache,no-store,must-revalidate Pragma: no-cache Expires: Thu, 01 Dec 1994 16:00:00 GMT Vary: Accept-Encoding Accept-Ranges: bytes Content-Type: text/html;charset=UTF-8 |
WHOIS information |
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%% %% This is the AFNIC Whois server. %% %% complete date format : DD/MM/YYYY %% short date format : DD/MM %% version : FRNIC-2.5 %% %% Rights restricted by copyright. %% See http://www.afnic.fr/afnic/web/mentions-legales-whois_en %% %% Use '-h' option to obtain more information about this service. %% %% [198.54.114.9 REQUEST] >> lancome.fr %% %% RL Net [##########] - RL IP [#########.] %% domain: lancome.fr status: ACTIVE hold: NO holder-c: LPEB12-FRNIC admin-c: LO2015-FRNIC tech-c: N12246-FRNIC zone-c: NFC1-FRNIC nsl-id: NSL53085-FRNIC registrar: NAMESHIELD Expiry Date: 17/05/2016 created: 09/02/1998 last-update: 07/09/2015 source: FRNIC ns-list: NSL53085-FRNIC nserver: ns2.observatoiredesmarques.fr [80.74.69.8] nserver: ns3.nameshield.net nserver: obs.ns1.fr [81.92.84.146] source: FRNIC registrar: NAMESHIELD type: Isp Option 1 address: 37 boulevard des Capucines address: PARIS country: FR phone: +33 2 41 18 28 28 fax-no: +33 2 41 18 28 29 e-mail: [email protected] website: http://www.nameshield.net anonymous: NO registered: 01/01/1998 source: FRNIC nic-hdl: LPEB12-FRNIC type: ORGANIZATION contact: LANCOME PARFUMS ET BEAUTE ET COMPAGNIE address: 29, rue du faubourg saint-honore address: 75008 Paris country: FR phone: +33 1 47 56 70 00 e-mail: [email protected] registrar: NAMESHIELD changed: 18/05/2011 [email protected] anonymous: NO obsoleted: NO eligstatus: ok source: FRNIC nic-hdl: LO2015-FRNIC type: ORGANIZATION contact: L OREAL address: DEPARTEMENT juridique address: 41, rue martre address: 92110 Clichy address: N/C country: FR phone: +33 1 47 56 70 00 fax-no: +33 1 47 56 70 32 e-mail: [email protected] registrar: NAMESHIELD changed: 13/08/2015 [email protected] anonymous: NO obsoleted: NO source: FRNIC nic-hdl: N12246-FRNIC type: ORGANIZATION contact: NAMESHIELD address: TECHNICAL department address: 27, rue des arenes address: 49100 Angers address: N/C country: FR phone: +33 2 41 18 28 28 fax-no: +33 2 41 18 28 29 e-mail: [email protected] registrar: NAMESHIELD changed: 13/08/2015 [email protected] anonymous: NO obsoleted: NO source: FRNIC |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1716 mistypes, associated with lancome.fr:
If you are curious about what TLD extensions could also match the domain name of lancome.fr well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: