Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | The Hop Shop: Home of Kentish Lavender | Search engines recommend title length of around 50-60 characters. The length of this title is 38. |
| Meta description | Flowers and hops for sale online. Also includes farm shop opening times and location. Requires Flash. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 101 characters. |
| Load time | 2.2286 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 982 904, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 184 links | This is a normal amount of links. |
| Number of backlinks | Around 52 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 89.9KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 205.186.141.188. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Shopping Flowers Dried and Preserved Regional Europe United Kingdom England Kent Shoreham |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | essentiallyhops.co.uk thelavenderfields.co.uk hukins-hops.co.uk jerseylavender.co.uk mayfieldlavender.com |
These are the websites that fall into the same category as hopshop.co.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 1:08 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Wed, 06 Sep 2017 17:25:23 GMT Server: Apache Last-Modified: Wed, 06 Sep 2017 05:19:02 GMT Accept-Ranges: bytes Content-Length: 91834 Cache-Control: max-age=0, no-cache, no-store, must-revalidate Expires: Mon, 29 Oct 1923 20:30:00 GMT Vary: Accept-Encoding,User-Agent X-Powered-By: PleskLin Connection: keep-alive, close Pragma: no-cache Content-Type: text/html; charset=UTF-8 |
| WHOIS information |
|---|
Domain name: hopshop.co.uk Registrant: WILLIAM ALEXANDER (SHOREHAM) LIMITED Registrant type: UK Limited Company, (Company number: 1978291) Registrant's address: CASTLE FARM SHOREHAM SEVENOAKS KENT TN14 7UB United Kingdom Data validation: Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012 Registrar: UK2 Limited [Tag = UK2NET] URL: http://uk2.net Relevant dates: Registered on: 23-Dec-1998 Expiry date: 23-Dec-2018 Last updated: 16-Dec-2016 Registration status: Registered until expiry date. Name servers: ns1.mediatemple.net ns2.mediatemple.net WHOIS lookup made at 16:50:03 06-Sep-2017 -- This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are: Copyright Nominet UK 1996 - 2017. You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1781 mistypes, associated with hopshop.co.uk:
If you are curious about what TLD extensions could also match the domain name of hopshop.co.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: