Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Halifax Stanfield International Airport | Search engines recommend title length of around 50-60 characters. The length of this title is 39. |
| Meta description | A local not-for-profit corporation that manages an international air transport complex to serve Nova Scotia. Lists guides, information on flights, businesses, services, transportation, contact and general details. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 213 characters. |
| Load time | 12.8471 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 796 865, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Quantcast global | 309 827 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
| Total links on homepage | We found 319 links | This is a normal amount of links. |
| Number of backlinks | Around 1 119 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 93.7KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 71.7.190.21. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
| Domain overview | Registered on 2000-11-15 00:00:00 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain hiaa.ca is registered at Internic.ca Inc. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Business Transportation and Logistics Aviation Airports By Region North America Canada Regional North America Canada Nova Scotia Transportation World Français Commerce et économie Transport et logistique Aérien Aéroports et aérodromes Canada World Français Régional Amérique Canada Nouvelle-Ecosse Commerce et économie |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | halifaxstanfield.ca airporthotelhalifax.com halifaxairport.net yow.ca maritimebus.com |
These are the websites that fall into the same category as hiaa.ca, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 44 695 705 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Sat, 28 May 2016 15:19:14 GMT Server: Apache/2.2.15 (CentOS) X-Powered-By: PHP/5.3.3 Set-Cookie: _icl_current_language=en; expires=Sun, 29-May-2016 15:19:14 GMT; path=/ X-Pingback: http://hiaa.ca/xmlrpc.php Vary: Accept-Encoding,User-Agent Connection: close Transfer-Encoding: chunked Content-Type: text/html; charset=UTF-8 |
| WHOIS information |
|---|
Domain name: hiaa.ca Domain status: registered Creation date: 2000/11/15 Expiry date: 2016/12/12 Updated date: 2016/01/26 DNSSEC: Unsigned Registrar: Name: Internic.ca Inc. Number: 29 Registrant: Name: Halifax International Airport Authority Administrative contact: Name: IT Services Postal address: Street Elmsdale NS B0N 1M0 Canada Phone: 902-873-1000 Fax: 902-873-1258 Email: [email protected] Technical contact: Name: IT Services Postal address: Phone: 902-873-1000 Fax: 902-873-1258 Email: [email protected] Name servers: ns.liberatednetworks.com ns2.liberatednetworks.com % WHOIS look-up made at 2016-05-28 15:19:18 (GMT) % % Use of CIRA's WHOIS service is governed by the Terms of Use in its Legal % Notice, available at http://www.cira.ca/legal-notice/?lang=en % % (c) 2016 Canadian Internet Registration Authority, (http://www.cira.ca/) |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1290 mistypes, associated with hiaa.ca:
If you are curious about what TLD extensions could also match the domain name of hiaa.ca well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: