Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Welcome to GOV.UK | Search engines recommend title length of around 50-60 characters. The length of this title is 17. |
| Meta description | GOV.UK - The place to find government services and information - Simpler, clearer, faster | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 89 characters. |
| Load time | 0.183 seconds on average | Website load speed is pretty fast. |
| Alexa global | 3 507, as last updated | According to Alexa, the website is frequently visited and is very popular. |
| Quantcast global | 18 587 | The site is well known, judging by QUANTCAST rank. |
| Total links on homepage | We found 82 links | This is a normal amount of links. |
| Number of backlinks | Around 75 216 | If even half of these are high quality, it speaks volumes of the website's worth. |
| Page HTML size | 20.3KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 151.101.24.144. | We are happy to say that the hosting service is provided by a respected company. Physically, the server is located in San Francisco, California, United States. |
| Domain overview | Registered on 1985-07-24 00:00:00 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Law and Government > Government Business and Industry Career and Education > Jobs and Employment Career and Education > Universities and Colleges |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | acas.org.uk citizensadvice.org.uk data.gov.uk en.wikipedia.org hmrc.gov.uk indeed.co.uk jobsearch.direct.gov.uk legislation.gov.uk nidirect.gov.uk parliament.uk postoffice.co.uk usa.gov visa4uk.fco.gov.uk yougov.co.uk |
These are the websites that fall into the same category as gov.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
| Also of interest | tax.service.gov.uk myaccount.gateway.gov.uk online.hmrc.gov.uk motoring.direct.gov.uk viewdrivingrecord.service.gov.uk |
There is a good chance that the people interested in gov.uk find something of use on these websites, too. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Monthly traffic | 79.35M | Suffice to say, the website is massively popular. |
| Visitor delta | -2.20% | Lately, the website's been receiving less traffic. |
| Time spent on site | 00:03:38 | People are in no hurry to leave the website, great! |
| gov.uk Traffic Bounce Rate | 49.06% | A decent amount of visitors seem to find valuable information on this website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 9 072 718 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 301 Moved Permanently Server: Varnish Retry-After: 0 Location: https://www.gov.uk/ Content-Length: 0 Accept-Ranges: bytes Date: Tue, 27 Sep 2016 03:52:19 GMT X-Varnish: 1467163416 Via: 1.1 varnish Connection: close HTTP/1.1 200 OK Server: nginx Content-Type: text/html; charset=utf-8 Cache-Control: max-age=1800, public Status: 200 OK Strict-Transport-Security: max-age=31536000 Via: 1.1 router X-Frame-Options: ALLOWALL X-Request-Id: b9ca8d3e-c76d-406c-9c89-5149083be377 Via: 1.1 varnish Fastly-Backend-Name: origin Content-Length: 23833 Accept-Ranges: bytes Date: Tue, 27 Sep 2016 03:52:20 GMT Via: 1.1 varnish Age: 1740 Connection: keep-alive X-Served-By: cache-lax8634-LAX X-Cache: HIT, HIT X-Cache-Hits: 4 X-Timer: S1474948340.267401,VS0,VE0 Vary: Accept-Encoding, Accept-Encoding |
| WHOIS information |
|---|
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object refer: whois.nic.uk domain: UK organisation: Nominet UK address: Minerva House address: Edmund Halley Road address: Oxford Science Park address: Oxford OX4 4DQ address: United Kingdom contact: administrative name: Managing Director organisation: Nominet UK address: Minerva House address: Edmund Halley Road address: Oxford Science Park address: Oxford OX4 4DQ address: United Kingdom phone: +44 1865 332211 fax-no: +44 1865 332299 e-mail: [email protected] contact: technical name: Technical Director organisation: Nominet UK address: Minerva House address: Edmund Halley Road address: Oxford Science Park address: Oxford OX4 4DQ address: United Kingdom phone: +44 1865 332211 fax-no: +44 1865 332299 e-mail: [email protected] nserver: DNS1.NIC.UK 213.248.216.1 2a01:618:400:0:0:0:0:1 nserver: DNS2.NIC.UK 103.49.80.1 2401:fd80:400:0:0:0:0:1 nserver: DNS3.NIC.UK 213.248.220.1 2a01:618:404:0:0:0:0:1 nserver: DNS4.NIC.UK 2401:fd80:404:0:0:0:0:1 43.230.48.1 nserver: NSA.NIC.UK 156.154.100.3 2001:502:ad09:0:0:0:0:3 nserver: NSB.NIC.UK 156.154.101.3 nserver: NSC.NIC.UK 156.154.102.3 nserver: NSD.NIC.UK 156.154.103.3 ds-rdata: 43876 8 2 A107ED2AC1BD14D924173BC7E827A1153582072394F9272BA37E2353BC659603 whois: whois.nic.uk status: ACTIVE remarks: Registration information: http://www.nic.uk/ created: 1985-07-24 changed: 2015-09-01 source: IANA |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1190 mistypes, associated with gov.uk:
If you are curious about what TLD extensions could also match the domain name of gov.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: