Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | Search engines recommend title length of around 50-60 characters. The length of this title is 6. | |
Meta description | Version of the international search engine that offers the option to restrict search to New Zealand websites. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 109 characters. |
Load time | 0.528 seconds on average | Website load speed is pretty fast. |
Alexa global | 522, as last updated | According to Alexa, the website is frequently visited and is very popular. |
Quantcast global | 164 674 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
Total links on homepage | We found 42 links | This is a normal amount of links. |
Number of backlinks | Around 2 797 | If even half of these are high quality, it speaks volumes of the website's worth. |
Page HTML size | 195KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
Website server | Server appears to be online. The IP address for the server is 74.125.224.63. | We are happy to say that the hosting service is provided by a respected company. Physically, the server is located in Mountain View, California, United States. |
Domain overview | Registered on 1999-02-16 11:00:00 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain google.co.nz is registered at MarkMonitor |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
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Relevant categories | Regional Oceania New Zealand Guides and Directories Search Engines |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | trademe.co.nz stuff.co.nz nzherald.co.nz blogspot.co.nz tvnz.co.nz |
These are the websites that fall into the same category as google.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Time spent on site | 7:14 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 82 837 809 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 301 Moved Permanently Location: http://www.google.co.nz/ Content-Type: text/html; charset=UTF-8 Date: Tue, 26 Jan 2016 15:19:03 GMT Expires: Thu, 25 Feb 2016 15:19:03 GMT Cache-Control: public, max-age=2592000 Server: gws Content-Length: 221 X-XSS-Protection: 1; mode=block X-Frame-Options: SAMEORIGIN HTTP/1.1 302 Found Location: https://www.google.co.nz/?gws_rd=ssl Cache-Control: private Content-Type: text/html; charset=UTF-8 P3P: CP="This is not a P3P policy! See https://www.google.com/support/accounts/answer/151657?hl=en for more info." Date: Tue, 26 Jan 2016 15:19:03 GMT Server: gws Content-Length: 233 X-XSS-Protection: 1; mode=block X-Frame-Options: SAMEORIGIN Set-Cookie: NID=75=hz5LcAaBB4tyhX6L4GIGJnH0MeiVJedhkCaEsyzcTKxuH0p_wYS1cwQji3OpLunRVfGCFVBfhabauT02ttDhUYa7EkFJFLWvtlIx2-AYuIKkC6t69YlS40Amud63PjvS; expires=Wed, 27-Jul-2016 15:19:03 GMT; path=/; domain=.google.co.nz; HttpOnly HTTP/1.1 200 OK Date: Tue, 26 Jan 2016 15:19:03 GMT Expires: -1 Cache-Control: private, max-age=0 Content-Type: text/html; charset=UTF-8 P3P: CP="This is not a P3P policy! See https://www.google.com/support/accounts/answer/151657?hl=en for more info." Server: gws X-XSS-Protection: 1; mode=block X-Frame-Options: SAMEORIGIN Set-Cookie: NID=75=xULi0LcgEbjNJHur7vUFIjI00w_CD4gphBQtlK_aeyrE6D7EM7WTzYYQ3QGq6MSEQFnhzHUyTBKNgcXCEafHXcSO1IAOJllF12GisKGU9yEq5p1NlEG8vsF2ALJJ4ONL; expires=Wed, 27-Jul-2016 15:19:03 GMT; path=/; domain=.google.co.nz; HttpOnly Alternate-Protocol: 443:quic,p=1 Alt-Svc: quic="www.google.com:443"; ma=600; v="30,29,28,27,26,25",quic=":443"; ma=600; v="30,29,28,27,26,25" Accept-Ranges: none Vary: Accept-Encoding Transfer-Encoding: chunked |
WHOIS information |
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% NZRS Limited % Users confirm on submission their agreement to all published Terms % version: 5.00 query_datetime: 2016-01-27T04:19:09+13:00 domain_name: google.co.nz query_status: 200 Active domain_dateregistered: 1999-02-17T00:00:00+13:00 domain_datebilleduntil: 2017-02-17T00:00:00+13:00 domain_datelastmodified: 2016-01-15T23:25:33+13:00 domain_delegaterequested: yes domain_signed: no % registrar_name: MarkMonitor registrar_address1: 391 N. Ancestor Place registrar_city: Boise registrar_province: ID registrar_postalcode: 83704 registrar_country: US (UNITED STATES) registrar_phone: +1 208 3895740 registrar_fax: +1 208 3895771 registrar_email: [email protected] % registrant_contact_name: Google Inc. registrant_contact_address1: 1600 Amphitheatre Parkway registrant_contact_city: Mountain View registrant_contact_province: CA registrant_contact_postalcode: 94043 registrant_contact_country: US (UNITED STATES) registrant_contact_phone: +1 650 6502530000 registrant_contact_fax: +1 650 6502530001 registrant_contact_email: [email protected] % admin_contact_name: Google Inc. admin_contact_address1: 1600 Amphitheatre Parkway admin_contact_city: Mountain View admin_contact_province: CA admin_contact_postalcode: 94043 admin_contact_country: US (UNITED STATES) admin_contact_phone: +1 650 6502530000 admin_contact_fax: +1 650 6502530001 admin_contact_email: [email protected] % technical_contact_name: Google Inc. technical_contact_address1: 1600 Amphitheatre Parkway technical_contact_city: Mountain View technical_contact_province: CA technical_contact_postalcode: 94043 technical_contact_country: US (UNITED STATES) technical_contact_phone: +1 650 6502530000 technical_contact_fax: +1 6502530001 technical_contact_email: [email protected] % ns_name_01: ns2.google.com ns_name_02: ns4.google.com ns_name_03: ns1.google.com ns_name_04: ns3.google.com % % Users are advised that the following activities are strictly forbidden. % % Using multiple WHOIS queries, or using the output of multiple WHOIS % queries in conjunction with any other facility or service, to enable % or effect a download of part or all of the .nz Register. % % Using any information contained in the WHOIS query output to attempt a % targeted contact campaign with any person, or any organisation, using any % medium. % % A breach of these conditions will be treated as a breach of the .nz Policies % and Procedures. Sanctions in line with those specified in the policies and % procedures at www.dnc.org.nz may result from any breach. % % Copyright InternetNZ |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1740 mistypes, associated with google.co.nz:
If you are curious about what TLD extensions could also match the domain name of google.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: