Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
---|---|---|
Website meta title | Coles Group & Myer Gift Cards | Search engines recommend title length of around 50-60 characters. The length of this title is 33. |
Meta description | A description has not been provided for this site. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 50 characters. |
Load time | 3.481 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 379 786, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
Total links on homepage | We found 40 links | This is a normal amount of links. |
Number of backlinks | Around 5 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
Page HTML size | 21.1KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 203.5.142.57. | We are happy to say that the hosting service is provided by a respected company. Physically, the server is located in Tooronga, Victoria, Australia. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | Business and Industry Shopping > Gifts Food and Drink > Food and Grocery Retailers Food and Drink |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | colesexpress.com.au deorigin.net everydaygiftcards.com.au giftcardplanet.com.au giftcardsonsale.com.au giftcardstore.com.au giftstation.co.nz giftvouchers.com mumsgone2aus.com one4all.ie sainsburysgifts.co.uk shop.auspost.com.au thebarracks.info toyworld.co.nz |
These are the websites that fall into the same category as giftcards.com.au, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Also of interest | egiftpost.com tafequeenslandaustralia.na1.echosign.com giftcards.com.ao rewards.flarehr.com ultimatekids.com.au |
There is a good chance that the people interested in giftcards.com.au find something of use on these websites, too. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Monthly traffic | 207.10K | In the grand scheme of things, the website is not exactly a giant in terms of traffic. But the target audience should be taken into account, too. |
Visitor delta | -7.21% | Lately, the website's been receiving less traffic. |
Time spent on site | 3:10 | People are in no hurry to leave the website, great! |
giftcards.com.au Traffic Bounce Rate | 18.87% | A great result and shows that the content is of good enough depth and quality for most readers. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 301 Moved Permanently Location: http://www.giftcards.com.au/ Server: Microsoft-IIS/7.5 X-Redirect-Reason: Wrong Portal Alias Requested X-Powered-By: ASP.NET Date: Mon, 16 May 2016 13:46:58 GMT Content-Length: 0 HTTP/1.1 200 OK Cache-Control: private Content-Type: text/html; charset=utf-8 Server: Microsoft-IIS/7.5 Set-Cookie: .ASPXANONYMOUS=ijnYQQvm0QEkAAAAYTNmMjUwYTctMWI4Ni00MGY5LWFhNTMtZTAwZjM1ZDhlNzAw0; expires=Mon, 25-Jul-2016 00:26:59 GMT; path=/; HttpOnly X-AspNet-Version: 2.0.50727 Set-Cookie: .ASPXANONYMOUS=ijnYQQvm0QEkAAAAYTNmMjUwYTctMWI4Ni00MGY5LWFhNTMtZTAwZjM1ZDhlNzAw0; expires=Mon, 25-Jul-2016 00:26:59 GMT; path=/; HttpOnly Set-Cookie: language=en-US; path=/; HttpOnly X-Powered-By: ASP.NET Date: Mon, 16 May 2016 13:46:58 GMT Content-Length: 19988 |
WHOIS information |
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Domain Name: giftcards.com.au Last Modified: 25-Sep-2014 22:47:51 UTC Status: ok Registrar Name: TPP Internet Registrant: COLES SUPERMARKETS AUSTRALIA PTY LTD Registrant ID: ABN 45004189708 Eligibility Type: Company Registrant Contact ID: MAIN1421 Registrant Contact Name: Internet Manager Registrant Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Tech Contact ID: TPP956579-C Tech Contact Name: Internet Manager Tech Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Tech Contact ID: MAIN1421 Tech Contact Name: Internet Manager Tech Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Name Server: ns1.colesgroup.com.au Name Server IP: 203.5.136.203 Name Server: ns2.colesgroup.com.au Name Server IP: 203.5.155.203 DNSSEC: unsigned |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1800 mistypes, associated with giftcards.com.au:
If you are curious about what TLD extensions could also match the domain name of giftcards.com.au well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: