Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | Fullers + 360 Discovery Cruises | Sailing to the Hauraki Gulf - Ferry, Tours & More | Search engines recommend title length of around 50-60 characters. The length of this title is 87. |
Meta description | Features cruises throughout the Hauraki Gulf and information on boat cruises, plus timetables and fares. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 104 characters. |
Keywords | Fullers Ferry, Ferry, Auckland, Hauraki Gulf, 360 Discovery, Waiheke Island, Rangitoto, Tiritiri Matangi | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
Load time | 9.1523 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 314 215, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
Total links on homepage | We found 193 links | This is a normal amount of links. |
Number of backlinks | Around 286 | Such a decent amount of backlinks certainly ads to the ranking. |
Page HTML size | 60.7KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 210.48.91.97. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
Domain overview | Registered on 1998-09-16 12:00:00 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain fullers.co.nz is registered at ProDNS |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | Recreation Travel Specialty Travel Boat Charters Oceania New Zealand |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | sealink.co.nz waiheke.co.nz tourismwaiheke.co.nz rangitoto.co.nz at.govt.nz |
These are the websites that fall into the same category as fullers.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Time spent on site | 3:46 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 301 Moved Permanently Content-Type: text/html; charset=UTF-8 Location: http://www.fullers.co.nz/ Server: Microsoft-IIS/8.5 X-Powered-By: ASP.NET Date: Fri, 20 May 2016 14:09:58 GMT Content-Length: 148 HTTP/1.1 302 Redirect Content-Type: text/html; charset=UTF-8 Location: https://www.fullers.co.nz/ Server: Microsoft-IIS/8.5 Date: Fri, 20 May 2016 14:10:04 GMT Content-Length: 149 HTTP/1.1 200 OK Cache-Control: private Content-Type: text/html; charset=utf-8 Set-Cookie: ASP.NET_SessionId=jfsrnzik0fbpmp252ga4vct3; path=/; HttpOnly X-AspNetMvc-Version: 5.2 Date: Fri, 20 May 2016 14:10:05 GMT Content-Length: 60535 |
WHOIS information |
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% NZRS Limited % Users confirm on submission their agreement to all published Terms % version: 5.00 query_datetime: 2016-05-21T02:10:10+12:00 domain_name: fullers.co.nz query_status: 200 Active domain_dateregistered: 1998-09-17T00:00:00+12:00 domain_datebilleduntil: 2016-07-17T00:00:00+12:00 domain_datelastmodified: 2014-10-17T12:18:31+13:00 domain_delegaterequested: yes domain_signed: no % registrar_name: ProDNS registrar_address1: A division of Orcon Internet Limited registrar_address2: PO Box 302362 registrar_city: North Harbour registrar_province: Auckland registrar_postalcode: 1330 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 9 444-4414 registrar_fax: +64 9 444-4444 registrar_email: [email protected] % registrant_contact_name: Fullers Group Limited registrant_contact_address1: Fullers Group Ltd registrant_contact_address2: PO Box 1346 registrant_contact_city: Auckland registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 9 367 9111 registrant_contact_fax: +64 9 367 9105 registrant_contact_email: [email protected] % admin_contact_name: Christopher Tabago admin_contact_address1: Fullers Group Ltd admin_contact_address2: PO Box 1346 admin_contact_city: Auckland admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 9 367 9111 admin_contact_fax: +64 9 367 9105 admin_contact_email: [email protected] % technical_contact_name: DNS Admin Team Orcon Limited technical_contact_address1: PO Box 302362 technical_contact_address2: North Harbour, technical_contact_city: Auckland technical_contact_postalcode: 0751 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 9 444-4414 technical_contact_fax: +64 9 444-4444 technical_contact_email: [email protected] % ns_name_01: ns1.orcon.net.nz ns_name_02: ns2.orcon.net.nz % % Users are advised that the following activities are strictly forbidden. % % Using multiple WHOIS queries, or using the output of multiple WHOIS % queries in conjunction with any other facility or service, to enable % or effect a download of part or all of the .nz Register. % % Using any information contained in the WHOIS query output to attempt a % targeted contact campaign with any person, or any organisation, using any % medium. % % A breach of these conditions will be treated as a breach of the .nz Policies % and Procedures. Sanctions in line with those specified in the policies and % procedures at www.dnc.org.nz may result from any breach. % % Copyright InternetNZ |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1716 mistypes, associated with fullers.co.nz:
If you are curious about what TLD extensions could also match the domain name of fullers.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: