Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | Buy Fireworks Online Fireworks Shop London - FireworksArcade.co.uk | Search engines recommend title length of around 50-60 characters. The length of this title is 66. |
Meta description | Arcade, a specialist supplier of Chinese fireworks to the London area of the UK. Operating within a specialised niche, we are able to offer the best quality of firework entertainment at affordable prices, with the convenience of delivery to your door. ... Click the appropriate links to view the differing products we have on offer: Furthermore, we ensure that all the individual fireworks/firework packs comply with BS 7114:Part 2 1988, and with the requirements of the 1997 Firework Safety | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 491 characters. |
Keywords | Fireworks, Buy Fireworks, Fireworks Online, Cheap Fireworks, Fireworks for Sale, Buy Fireworks Online, Discount Fireworks, Fireworks Shop, Loud Fireworks | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
Load time | 4.0917 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 999 086, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
Total links on homepage | We found 150 links | This is a normal amount of links. |
Number of backlinks | Around 31 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
Page HTML size | 92KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 176.74.179.180. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
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Related websites | fireworksden.com ytmfireworks.com thunderous-fireworks.co.uk fireworksdirect.co.uk fireworkcorner.co.uk |
These are the websites that fall into the same category as fireworksarcade.co.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 200 OK Server: nginx/1.0.15 Date: Thu, 15 Jun 2017 22:21:14 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Vary: Accept-Encoding X-Powered-By: PHP/5.3.3 Set-Cookie: frontend=990gtbd9nbtit0idi2mfoa62s0; expires=Thu, 15-Jun-2017 23:21:14 GMT; path=/; domain=www.fireworksarcade.co.uk; HttpOnly Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache |
WHOIS information |
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Domain name: fireworksarcade.co.uk Registrant: Anthony Mixides Registrant type: Unknown Registrant's address: 311a Chase Road 2 Old Court Mews London Southgate N14 6JS United Kingdom Data validation: Nominet was able to match the registrant's name and address against a 3rd party data source on 03-Jan-2017 Registrar: Domain Directors Pty Ltd t/a Instra Corporation [Tag = RAREDOMAINS-AU] URL: http://www.instra.com Relevant dates: Registered on: 03-Aug-2000 Expiry date: 03-Aug-2022 Last updated: 03-Jan-2017 Registration status: Registered until expiry date. Name servers: iris.ns.cloudflare.com walt.ns.cloudflare.com WHOIS lookup made at 16:29:31 16-May-2017 -- This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are: Copyright Nominet UK 1996 - 2017. You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1890 mistypes, associated with fireworksarcade.co.uk:
If you are curious about what TLD extensions could also match the domain name of fireworksarcade.co.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: