Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | FDF public site: Home | Search engines recommend title length of around 50-60 characters. The length of this title is 21. |
| Meta description | FDF is the voice of the UK food and drink manufacturing industry. FDF promotes the interests of the UK s manufacturing sector. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 126 characters. |
| Keywords | food, drink, food and drink manufacturing, industry, GM, ingredients, environment, sustainability, food safety, labelling, nutrition, supply chain, GDA, health, front of pack, | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 1.2488 seconds on average | Website load speed is pretty fast. |
| Alexa global | 439 603, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 102 links | This is a normal amount of links. |
| Number of backlinks | Around 298 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 107.1KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 89.234.42.20. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Home Consumer Information Food and Drink Regional Europe United Kingdom Business and Economy Organisations |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | fdfscotland.org.uk fooddrinkeurope.eu ukfdea.com foodmanufacture.co.uk foodlabel.org.uk |
These are the websites that fall into the same category as fdf.org.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 1:06 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Cache-Control: private Pragma: no-cache Content-Type: text/html; charset=utf-8 Expires: Sun, 18 Jun 2017 16:44:40 GMT Server: Microsoft-IIS/8.0 Set-Cookie: ASP.NET_SessionId=jeaiskylpqcm4gxu5uogjuu5; path=/; HttpOnly X-AspNet-Version: 4.0.30319 Set-Cookie: rotator_promoblock_509_index=1; expires=Mon, 19-Jun-2017 16:44:40 GMT; path=/ X-Powered-By: ASP.NET Date: Sun, 18 Jun 2017 16:44:39 GMT Content-Length: 108113 |
| WHOIS information |
|---|
Domain name: fdf.org.uk Registrant: Food & Drink Federation (The) Registrant type: UK Limited Company, (Company number: 210572) Registrant's address: 6th Floor 10 Bloomsbury Way London London WC1A 2SL United Kingdom Data validation: Nominet was not able to match the registrant's name and/or address against a 3rd party source on 27-Feb-2017 Registrar: TUCOWS Inc t/a TUCOWS [Tag = TUCOWS-CA] URL: http://www.tucowsdomains.com Relevant dates: Registered on: 31-Mar-1998 Expiry date: 31-Mar-2018 Last updated: 27-Feb-2017 Registration status: Registered until expiry date. Name servers: dns0.star.co.uk 217.158.169.7 2001:a88:0:fffa::1 dns1.star.co.uk 195.8.69.36 2001:a88:0:fffa::2 WHOIS lookup made at 03:51:54 05-Jul-2017 -- This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are: Copyright Nominet UK 1996 - 2017. You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1326 mistypes, associated with fdf.org.uk:
If you are curious about what TLD extensions could also match the domain name of fdf.org.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: