Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Expressen | Senaste nytt - Nyheter Sport Nöje TV | Expressen | Search engines recommend title length of around 50-60 characters. The length of this title is 65. |
| Meta description | Kvällstidning. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 14 characters. |
| Keywords | nyheter, sport, nöje, expressen, väder, politik, inrikes, utrikes | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 0.5184 seconds on average | Website load speed is pretty fast. |
| Alexa global | 3 186, as last updated | According to Alexa, the website is frequently visited and is very popular. |
| Quantcast global | 24 743 | The site is well known, judging by QUANTCAST rank. |
| Total links on homepage | We found 304 links | This is a normal amount of links. |
| Number of backlinks | Around 5 855 | If even half of these are high quality, it speaks volumes of the website's worth. |
| Page HTML size | 113.8KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 23.43.127.50. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
| Domain overview | Registered on 1993-09-30 00:00:00 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain expressen.se is registered at Patrafee |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | World Svenska Nyheter Dagstidningar World Svenska Regionalt Europa Sverige Nyheter och media Dagstidningar |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | aftenposten.no aftonbladet.se cnn.com dagbladet.no dn.se ekstrabladet.dk gp.se gt.se hd.se metro.se spiegel.de sv.wikipedia.org svd.se svt.se sydsvenskan.se tv4.se vg.no welt.de |
These are the websites that fall into the same category as expressen.se, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
| Also of interest | aftonbladet.se tv.aftonbladet.se gp.se di.se flashback.org |
There is a good chance that the people interested in expressen.se find something of use on these websites, too. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Monthly traffic | 45.28M | In the grand scheme of things, the website is not exactly a giant in terms of traffic. But the target audience should be taken into account, too. |
| Visitor delta | +34.94% | The past month has seen growth in overall estimated traffic. |
| Time spent on site | 5:39 | People are in no hurry to leave the website, great! |
| expressen.se Traffic Bounce Rate | 40.36% | A great result and shows that the content is of good enough depth and quality for most readers. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 72 840 579 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.0 301 Moved Permanently Location: http://www.expressen.se/ Server: BigIP Connection: Keep-Alive Content-Length: 0 HTTP/1.0 200 OK Content-Length: 251934 Content-Type: text/html; charset=utf-8 Set-Cookie: __extblt=88; expires=Fri, 27-Jan-2017 14:17:00 GMT; path=/; domain=.expressen.se ETag: W/"3d81e-E7WSsU6ZgPHpBbSTeVa/7g" Cache-Control: max-age=28 Date: Thu, 28 Jan 2016 14:17:00 GMT Connection: close |
| WHOIS information |
|---|
# Copyright (c) 1997- IIS (The Internet Foundation In Sweden). # All rights reserved. # The information obtained through searches, or otherwise, is protected # by the Swedish Copyright Act (1960:729) and international conventions. # It is also subject to database protection according to the Swedish # Copyright Act. # Any use of this material to target advertising or # similar activities is forbidden and will be prosecuted. # If any of the information below is transferred to a third # party, it must be done in its entirety. This server must # not be used as a backend for a search engine. # Result of search for registered domain names under # the .se top level domain. # This whois printout is printed with UTF-8 encoding. # state: active domain: expressen.se holder: andabk7880-00001 admin-c: - tech-c: - billing-c: - created: 1993-09-30 modified: 2012-01-20 expires: 2020-12-31 transferred: 2012-01-13 nserver: ns1.patradomain.com nserver: ns2.patradomain.com nserver: ns3.patradomain.com nserver: ns4.patradomain.com nserver: ns5.patradomain.com dnssec: unsigned delegation status: ok registrar: Patrafee |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1804 mistypes, associated with expressen.se:
If you are curious about what TLD extensions could also match the domain name of expressen.se well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: