Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Estee Lauder | Beauty Products, Skin Care & Makeup | Search engines recommend title length of around 50-60 characters. The length of this title is 54. |
| Meta description | Discover Beauty at esteelauder.co.uk, your destination for high-performance Skincare, Makeup, videos, more. Free Shipping & Returns | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 135 characters. |
| Keywords | Beauty, skincare, makeup | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 0.4731 seconds on average | Website load speed is pretty fast. |
| Alexa global | 220 920, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 351 links | This is a normal amount of links. |
| Number of backlinks | Around 46 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 156.1KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 23.212.30.148. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
| Domain overview | Registered on 1997-09-01 00:00:00 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain esteelauder.co.uk is registered at Markmonitor Inc. t/a MarkMonitor Inc. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Europe United Kingdom Business and Economy Industries Manufacturing Consumer Products Health and Beauty |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | esteelauder.com.au esteelauder.com esteelauder.ca clinique.co.uk wowfreestuff.co.uk |
These are the websites that fall into the same category as esteelauder.co.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 3:11 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 301 Moved Permanently Date: Sat, 14 May 2016 02:03:18 GMT Server: Apache Location: http://www.esteelauder.co.uk/ Content-Length: 237 Cneonction: close Content-Type: text/html; charset=iso-8859-1 HTTP/1.1 200 OK Server: Apache X-Drupal-Cache: MISS Last-Modified: Fri, 13 May 2016 10:33:04 GMT Content-Language: en-e-UK AC-ELC: 1 Link: </node/3040>; rel="shortlink",<http://www.esteelauder.co.uk/>; rel="canonical" Content-Type: text/html; charset=utf-8 nnCoection: close Cache-Control: public, max-age=180 Expires: Sat, 14 May 2016 02:06:19 GMT Date: Sat, 14 May 2016 02:03:19 GMT Transfer-Encoding: chunked Connection: keep-alive Connection: Transfer-Encoding |
| WHOIS information |
|---|
Domain name: esteelauder.co.uk Registrant: Estee Lauder Cosmetics Ltd. Registrant type: Unknown Registrant's address: 73-75 Grosvenor Street London W1K 3BQ United Kingdom Data validation: Nominet was able to match the registrant's name and address against a 3rd party data source on 21-Apr-2015 Registrar: Markmonitor Inc. t/a MarkMonitor Inc. [Tag = MARKMONITOR] URL: http://www.markmonitor.com Relevant dates: Registered on: 01-Sep-1997 Expiry date: 01-Sep-2020 Last updated: 01-Aug-2015 Registration status: Registered until expiry date. Name servers: ns2.elcompanies.com ns4.elcompanies.com ns5.elcompanies.com WHOIS lookup made at 03:03:27 14-May-2016 -- This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are: Copyright Nominet UK 1996 - 2016. You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1728 mistypes, associated with esteelauder.co.uk:
If you are curious about what TLD extensions could also match the domain name of esteelauder.co.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: