Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
---|---|---|
Website meta title | ECC | Search engines recommend title length of around 50-60 characters. The length of this title is 3. |
Meta description | ECC Lighting and Living Limited is a wholly New Zealand owned family company, with Mike Thorburn the Managing Director. ... We have built a reputation as a company providing the finest in design and quality. We are proud to exclusively represent some of the world's leading lighting and furniture agencies. Brands that also draw on the talents of some of the world's leading designers. ... | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 399 characters. |
Load time | 2.6812 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 961 047, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
Total links on homepage | We found 107 links | This is a normal amount of links. |
Number of backlinks | Around 75 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
Page HTML size | 46.4KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 138.68.36.150. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | Business and Industry > Construction and Maintenance Business and Industry > Marketing and Advertising Arts and Entertainment Shopping |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | accentlighting.co.nz aesthetics.co.nz annamariatulli.it cremadesign.co.za davidtrubridge.com fireflynz.com iconic.co.nz impactlighting.co.nz lighthouselighting.co.nz lightingplus.co.nz next.de nzedenlight.com nzlightingltd.co.nz thelightingcentre.co.nz vintagelighting.co.nz |
These are the websites that fall into the same category as ecc.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Also of interest | mentainthebox.com bento-smiles.com moooi.com gedeon.com siteinspire.com |
There is a good chance that the people interested in ecc.co.nz find something of use on these websites, too. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Time spent on site | 2:17 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
---|
HTTP/1.1 200 OK Server: nginx/1.10.0 (Ubuntu) Date: Mon, 22 May 2017 13:29:32 GMT Content-Type: text/html; charset=utf-8 Transfer-Encoding: chunked Connection: keep-alive Vary: Cookie Set-Cookie: csrftoken=ys3f2p5h0Fn2LBPSSRPg3STL1kA1FFfa; expires=Mon, 21-May-2018 13:29:32 GMT; Max-Age=31449600; Path=/ |
WHOIS information |
---|
version: 8.0 query_datetime: 2017-07-10T10:43:51+12:00 domain_name: ecc.co.nz query_status: 200 Active domain_dateregistered: 1996-09-18T00:00:00+12:00 domain_datebilleduntil: 2017-09-18T00:00:00+12:00 domain_datelastmodified: 2016-08-19T07:08:49+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: Umbrellar Limited t/a DiscountDomains registrar_address1: PO Box 302829 registrar_address2: North Harbour registrar_city: Auckland registrar_postalcode: 0751 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 3 9619550 registrar_fax: +64 3 3516705 registrar_email: registrant_contact_name: ECC Lighting Ltd registrant_contact_address1: PO Box 391 registrant_contact_city: Auckland registrant_contact_postalcode: 1023 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 9 3799680 registrant_contact_fax: +64 9 3089328 registrant_contact_email: admin_contact_name: ECC Limited admin_contact_address1: 39 Nugent Street admin_contact_address2: Grafton admin_contact_city: Auckland admin_contact_postalcode: 1023 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 9 3799680 admin_contact_fax: +64 9 3089328 admin_contact_email: technical_contact_name: ECC Limited technical_contact_address1: 39 Nugent Street technical_contact_address2: Grafton technical_contact_city: Auckland technical_contact_postalcode: 1023 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 9 3799680 technical_contact_fax: +64 9 3089328 technical_contact_email: ns_name_01: ns1.discountdomains.co.nz ns_name_02: ns2.discountdomains.co.nz ns_name_03: ns3.discountdomains.co.nz |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 689 mistypes, associated with ecc.co.nz:
If you are curious about what TLD extensions could also match the domain name of ecc.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: