Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Home - Dress Smart | Search engines recommend title length of around 50-60 characters. The length of this title is 18. |
| Meta description | Factory shopping malls offering a choice of popular branded merchandise. Site features locations and information on concepts. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 125 characters. |
| Load time | 3.5315 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 689 287, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 43 links | This is a normal amount of links. |
| Number of backlinks | Around 112 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 14.6KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 210.48.88.100. | We are happy to say that the hosting service is provided by a respected company. Physically, the server is located in Auckland, Auckland, New Zealand. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Oceania New Zealand Business and Economy Shopping Clothing |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | onehunga.net.nz lastseason.co.nz outletcity.co.nz footlocker.co.nz stirlingsports.co.nz |
These are the websites that fall into the same category as dress-smart.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 2:04 | This is a decent average time spent on a website. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 301 Moved Permanently Server: nginx Date: Fri, 10 Jun 2016 00:31:26 GMT Content-Type: text/html Transfer-Encoding: chunked Connection: keep-alive Set-Cookie: PHPSESSID=c67473b60a79c75fc735d8e05125770b; path=/ Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache Set-Cookie: cs_cartkey=e695e2caecfcc1a7175c36650f053b87; expires=Sun, 10-Jul-2016 00:31:26 GMT; Max-Age=2592000; path=/ Location: http://www.dress-smart.co.nz/ HTTP/1.1 200 OK Server: nginx Date: Fri, 10 Jun 2016 00:31:27 GMT Content-Type: text/html; charset=utf-8 Transfer-Encoding: chunked Connection: keep-alive Vary: Accept-Encoding Set-Cookie: PHPSESSID=5c022b4a9b04a3083927e38d752e32e8; path=/ Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache Set-Cookie: cs_cartkey=29ae4a6757b0e8ef2fcdfc030eabae9f; expires=Sun, 10-Jul-2016 00:31:27 GMT; Max-Age=2592000; path=/ Set-Cookie: first_time=1; expires=Wed, 09-Jun-2021 00:31:27 GMT; Max-Age=157680000 Set-Cookie: cs_location=auckland; expires=Sat, 10-Jun-2017 00:31:27 GMT; Max-Age=31536000; path=/ |
| WHOIS information |
|---|
% NZRS Limited % Users confirm on submission their agreement to all published Terms % version: 5.00 query_datetime: 2016-06-10T12:31:32+12:00 domain_name: dress-smart.co.nz query_status: 440 Request Denied % % % % % % Users are advised that the following activities are strictly forbidden. % % Using multiple WHOIS queries, or using the output of multiple WHOIS % queries in conjunction with any other facility or service, to enable % or effect a download of part or all of the .nz Register. % % Using any information contained in the WHOIS query output to attempt a % targeted contact campaign with any person, or any organisation, using any % medium. % % A breach of these conditions will be treated as a breach of the .nz Policies % and Procedures. Sanctions in line with those specified in the policies and % procedures at www.dnc.org.nz may result from any breach. % % Copyright InternetNZ |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1712 mistypes, associated with dress-smart.co.nz:
If you are curious about what TLD extensions could also match the domain name of dress-smart.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: