Here is an overview of what we consider to be the key website statistics and information:
Parameter name | Status | Comment |
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Website meta title | Medical Aid | Life Insurance | Car Insurance | Vitality and more - Discovery | Search engines recommend title length of around 50-60 characters. The length of this title is 76. |
Meta description | A description has not been provided for this site. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 50 characters. |
Load time | 2.8281 seconds on average | Load speed is a concern and should be improved if and when possible. |
Alexa global | 14 779, as last updated | The site is quite popular, according to Alexa. Take that for what it's worth, though. |
Quantcast global | 312 548 | The website's rank is quite poor. As with Alexa, QUANTCAST is not always perfectly representative of a website's performance. |
Total links on homepage | We found 235 links | This is a normal amount of links. |
Number of backlinks | Around 306 | Such a decent amount of backlinks certainly ads to the ranking. |
Page HTML size | 112.7KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
Website server | Server appears to be online. The IP address for the server is 196.6.184.100. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
Parameter name | Status | Comment |
---|---|---|
Relevant categories | Business and Industry Health Shopping Travel > Tourism |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
Related websites | amazon.com ananzi.co.za bartleby.com bit.ly discoveryclothing.com discoverycreditcard.co.za ebay.com flysaa.com liberty.co.za medihelp.co.za momentum.co.za myspace.com nedbank.co.za oldmutual.co.za online.fnb.co.za sanlam.co.za sarsefiling.co.za sterkinekor.com |
These are the websites that fall into the same category as discovery.co.za, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Also of interest | atwork.co.za admin.medscheme.co.za mgguidance2.pipedrive.com mymps.co.za mhg.co.za |
There is a good chance that the people interested in discovery.co.za find something of use on these websites, too. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
Parameter name | Status | Comment |
---|---|---|
Monthly traffic | 1.85M | In the grand scheme of things, the website is not exactly a giant in terms of traffic. But the target audience should be taken into account, too. |
Visitor delta | -21.26% | Lately, the website's been receiving less traffic. |
Time spent on site | 7:02 | People are in no hurry to leave the website, great! |
discovery.co.za Traffic Bounce Rate | 28.07% | A great result and shows that the content is of good enough depth and quality for most readers. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 65 628 741 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
Header in detail |
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HTTP/1.1 200 OK Date: Sun, 28 May 2017 16:07:11 GMT Server: Apache/2.4.6 (Red Hat Enterprise Linux) OpenSSL/1.0.1e-fips dynaTrace: PT=588663;PA=-1136468436;SP=Discovery Applications;PS=376310826 Set-Cookie: PORTALWLJSESSIONID=pcNPz7SLu15flFS_K3EG9JG_x9lxTKwGGOkpscC9ituPvx56y_Uf!-2090245758; path=/; secure; HttpOnly Set-Cookie: aps_alt_session_ref=e335a0de-544f-4399-b8eb-c5116793e9ec Set-Cookie: aps_logical_session_id=NNBHzvjkGrPcv6SLE8EN; path=/ Set-Cookie: last-interaction-time=1495987631254; path=/ Content-Language: en-ZA X-Powered-By: Servlet/3.0 JSP/2.2 X-Frame-Options: SAMEORIGIN X-dynaTrace: PT=588663;PA=-1136468436;SP=Discovery Applications;PS=376310826 X-dynaTrace-JS-Agent: true Set-Cookie: dtCookie=5658A57DE0B938546965DF1DF2A83026|d3d3LmRpc2NvdmVyeS5jby56YXwx; Path=/; Domain=.discovery.co.za Transfer-Encoding: chunked Content-Type: text/html; charset=ISO-8859-1 |
WHOIS information |
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Domain Name: discovery.co.za Domain ID: dom_1TRWG--1 WHOIS Server: coza-whois11.dns.net.za Updated Date: 2016-11-09T11:36:01Z Creation Date: 1996-08-19T22:00:00Z Registry Expiry Date: 2018-08-19T22:00:00Z Sponsoring Registrar: MarkMonitor Domain Status: ok https://icann.org/epp#ok Registrant ID: mmr-164571 Registrant Name: Discovery Limited Registrant Organization: Registrant Street: 155 West Street Sandton Registrant City: Johannesburg Registrant State/Province: Gauteng Registrant Postal Code: 2146 Registrant Country: ZA Registrant Phone: +27.115294357 Registrant Phone Ext: Registrant Fax: +27.115294357 Registrant Fax Ext: Registrant Email: Admin ID: mmr-164571 Admin Name: Discovery Limited Admin Organization: Admin Street: 155 West Street Sandton Admin City: Johannesburg Admin State/Province: Gauteng Admin Postal Code: 2146 Admin Country: ZA Admin Phone: +27.115294357 Admin Phone Ext: Admin Fax: +27.115294357 Admin Fax Ext: Admin Email: Billing ID: mmr-164571 Billing Name: Discovery Limited Billing Organization: Billing Street: 155 West Street Sandton Billing City: Johannesburg Billing State/Province: Gauteng Billing Postal Code: 2146 Billing Country: ZA Billing Phone: +27.115294357 Billing Phone Ext: Billing Fax: +27.115294357 Billing Fax Ext: Billing Email: Tech ID: mmr-164571 Tech Name: Discovery Limited Tech Organization: Tech Street: 155 West Street Sandton Tech City: Johannesburg Tech State/Province: Gauteng Tech Postal Code: 2146 Tech Country: ZA Tech Phone: +27.115294357 Tech Phone Ext: Tech Fax: +27.115294357 Tech Fax Ext: Tech Email: Name Server: ns3.discovery.co.za Name Server: ns1.discovery.co.za Name Server: ns2.discovery.co.za DNSSEC: unsigned >>> Last update of WHOIS database: 2017-07-02T12:46:34Z <<< |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1710 mistypes, associated with discovery.co.za:
If you are curious about what TLD extensions could also match the domain name of discovery.co.za well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: