Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Pushchairs, Prams, Car Seats, and all things Parenting - Direct2Mum | Search engines recommend title length of around 50-60 characters. The length of this title is 67. |
| Meta description | Online and in store retailer of nursery furniture, pushchairs, travel systems, highchairs and baby toys from brands Quinny, Maxi-Cosi and Stokke. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 145 characters. |
| Keywords | pregnancy,how to get pregnant,parenthood,parenting,toddlers,losing weight after pregnancy | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 0.7445 seconds on average | Website load speed is pretty fast. |
| Alexa global | 956 137, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 149 links | This is a normal amount of links. |
| Number of backlinks | Around 1 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 75.1KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 23.97.208.18. | We are happy to say that the hosting service is provided by a respected company. Physically, the server is located in Amsterdam, North Holland, Netherlands. |
| Domain overview | Registered on 2010-03-11 00:00:00 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain direct2mum.co.uk is registered at 1 & 1 Internet SE |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Regional Europe United Kingdom Business and Economy Shopping Children Baby Equipment |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | americanpregnancy.org babyandco.com babycenter.com.my babyway.cl beds-sale.com birth.com.au bounty.com emmasdiary.co.uk fitpregnancy.com groovystyle.co.uk ladybugsbaby.co.uk pampers.com preciouslittleone.com thebump.com whattoexpect.com |
These are the websites that fall into the same category as direct2mum.co.uk, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
| Also of interest | bizzigrowin.com louthindoorbowlingclub.co.uk coupondhamaka.com pricespy.co.uk tacticalarbitrage.com |
There is a good chance that the people interested in direct2mum.co.uk find something of use on these websites, too. |
Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Monthly traffic | 79.64K | In the grand scheme of things, the website is not exactly a giant in terms of traffic. But the target audience should be taken into account, too. |
| Visitor delta | +108.4% | The past month has seen growth in overall estimated traffic. |
| Time spent on site | 1:42 | This is a decent average time spent on a website. |
| direct2mum.co.uk Traffic Bounce Rate | 32.84% | A great result and shows that the content is of good enough depth and quality for most readers. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 301 Moved Permanently Content-Length: 152 Content-Type: text/html; charset=UTF-8 Location: https://www.direct2mum.co.uk/ Server: Microsoft-IIS/8.0 P3P: CP="CAO PSA OUR" X-UA-Compatible: IE=edge Set-Cookie: ARRAffinity=431d210829d5246df201f964c350bfc4a6566b3b011f849b6e95c391868316e8;Path=/;Domain=direct2mum.co.uk Date: Tue, 24 May 2016 08:10:00 GMT HTTP/1.1 200 OK Cache-Control: public, max-age=3600, s-maxage=0 Content-Length: 99415 Content-Type: text/html; charset=utf-8 Expires: Tue, 24 May 2016 09:10:02 GMT Last-Modified: Tue, 24 May 2016 08:10:02 GMT Vary: * Server: Microsoft-IIS/8.0 P3P: CP="CAO PSA OUR" Set-Cookie: ASP.NET_SessionId=ebwazy2m0dbisvwrgm4owzkf; path=/; HttpOnly X-FRAME-OPTIONS: SAMEORIGIN X-UA-Compatible: IE=edge Set-Cookie: ARRAffinity=a820fd7b0c83da8920bb78d60d02355ebdcf7da6ff8e5b58447244fb02ddc8cd;Path=/;Domain=www.direct2mum.co.uk Date: Tue, 24 May 2016 08:10:01 GMT |
| WHOIS information |
|---|
Domain name: direct2mum.co.uk Registrant: Alex Leslie Registrant type: UK Individual Registrant's address: 143, Lane Head Road Shepley Huddersfield HD8 8DB United Kingdom Data validation: Nominet was able to match the registrant's name and address against a 3rd party data source on 24-Jul-2013 Registrar: 1 & 1 Internet SE [Tag = 1AND1] URL: https://www.1and1.co.uk Relevant dates: Registered on: 11-Mar-2010 Expiry date: 11-Mar-2018 Last updated: 10-Mar-2016 Registration status: Registered until expiry date. Name servers: ns1.safeukdns.net ns2.safeukdns.net WHOIS lookup made at 09:10:15 24-May-2016 -- This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are: Copyright Nominet UK 1996 - 2016. You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1710 mistypes, associated with direct2mum.co.uk:
If you are curious about what TLD extensions could also match the domain name of direct2mum.co.uk well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: