Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Super, Insurance, Investments, Wealth Management and Advice | BT | Search engines recommend title length of around 50-60 characters. The length of this title is 64. |
| Meta description | BT is the wealth management arm of the Westpac Banking Group (Westpac) which in turn offers BT and its investors access to a vast pool of resources and expertise. ... Before acting on the advice, consider its appropriateness. Consider our disclosure documents , which include the Product Disclosure Statement (PDS) for each product. The PDS is relevant when deciding whether to acquire or hold a product. ... By accessing this website you agree to be bound by the terms and conditions of the | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 491 characters. |
| Load time | 4.0611 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 197 311, as last updated | According to Alexa, the website's popularity is not exactly high. Take this rank with a healthy pinch of salt. |
| Total links on homepage | We found 177 links | This is a normal amount of links. |
| Number of backlinks | Around 165 | Such a decent amount of backlinks certainly ads to the ranking. |
| Page HTML size | 63.4KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 54.192.46.28. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Related websites | btfunds.com.au btadvisercentre.com.au mlc.com.au australiansuper.com amp.com.au |
These are the websites that fall into the same category as bt.com.au, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 3:06 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Content-Type: text/html; charset=UTF-8 Content-Length: 64846 Connection: keep-alive Date: Mon, 15 May 2017 09:24:51 GMT X-Frame-Options: SAMEORIGIN Last-Modified: Mon, 15 May 2017 05:27:28 GMT ETag: "fd4e-54f894fa0c843" Accept-Ranges: bytes Cache-Control: max-age=600 Expires: Mon, 15 May 2017 09:34:51 GMT X-UA-Compatible: IE=edge Strict-Transport-Security: max-age=16070400; Vary: Accept-Encoding,Accept-Encoding X-Cache: RefreshHit from cloudfront Via: 1.1 02559733574bc91699d28e7c3b1df3ea.cloudfront.net (CloudFront) X-Amz-Cf-Id: toegTE19rzvpE2cszxxMZEPEPT6nXM32SPYCx-JvXtGnOvimonrQ9w== |
| WHOIS information |
|---|
BLACKLISTED: You have exceeded the query limit for your network or IP address and have been blacklisted. |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 496 mistypes, associated with bt.com.au:
If you are curious about what TLD extensions could also match the domain name of bt.com.au well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: