Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Booking.com: 1,284,196 hotels worldwide. 119+ million hotel reviews. | Search engines recommend title length of around 50-60 characters. The length of this title is 68. |
| Meta description | Big savings on hotels in 96,000 destinations worldwide. Browse hotel reviews and find the guaranteed best price on hotels for all budgets. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 138 characters. |
| Keywords | lodging, accommodation, hotel, Hotels, special offers, packages, specials, weekend breaks, city breaks, deals, budget, cheap, discount, savings | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 0.88 seconds on average | Website load speed is pretty fast. |
| Alexa global | 108, as last updated | According to Alexa, the website is frequently visited and is very popular. |
| Quantcast global | 254 | Judging by Quantcast rating, we can assume the website in question is very well known. |
| Total links on homepage | We found 513 links | Honestly, this is a strange amount of links for a homepage. |
| Number of backlinks | Around 19 467 | If even half of these are high quality, it speaks volumes of the website's worth. |
| Page HTML size | 380.1KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 185.28.222.11. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
| Domain overview | Registered on 1998-04-17 00:00:00 | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. At this time, domain booking.com is registered at MARKMONITOR INC. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Recreation Travel Lodging Consolidators World Français Loisirs Voyage Hébergement Hôtels World Deutsch Freizeit Reisen Unterkunft Hotels Buchungssysteme World Italiano Regionale Turismo World Japanese レクリエーション 旅行 宿泊施設 予約システム World Vietnamese Giải trí – Tiêu khiển Du lịch Nhà nghi - Khách sạn |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | agoda.com easytobook.com expedia.com facebook.com hostelworld.com hotels.com hotelscombined.com hotwire.com laterooms.com orbitz.com ratestogo.com travelocity.com tripadvisor.com twitter.com venere.com youtube.com |
These are the websites that fall into the same category as booking.com, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
| Also of interest | rome2rio.com spaceads.go2affise.com trivago.com.br trivago.com trivago.co.uk |
There is a good chance that the people interested in booking.com find something of use on these websites, too. |
Now this is rather important. With viruses and malware so dominant these days, website safety is among the key ratings. It's importance is such that a website marked as unsafe is more than likely not to rank at all, let alone on the first page. Now, some sources are more reliable than others, but we'll try to present you with all the information we've managed to gather, along with some relevant commentary.
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Monthly traffic | 381.80M | In the grand scheme of things, the website is not exactly a giant in terms of traffic. But the target audience should be taken into account, too. |
| Visitor delta | -28.87% | Lately, the website's been receiving less traffic. |
| Time spent on site | 11:08 | People are in no hurry to leave the website, great! |
| booking.com Traffic Bounce Rate | 29.18% | A great result and shows that the content is of good enough depth and quality for most readers. |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 126 571 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 301 Moved Permanently Server: nginx Date: Sat, 03 Jun 2017 15:13:42 GMT Transfer-Encoding: chunked Location: http://www.booking.com/ X-XSS-Protection: 1; mode=block HTTP/1.1 301 Moved Permanently Server: nginx Date: Sat, 03 Jun 2017 15:13:43 GMT Transfer-Encoding: chunked Location: https://www.booking.com/ X-XSS-Protection: 1; mode=block HTTP/1.1 200 OK Server: nginx Date: Sat, 03 Jun 2017 15:13:43 GMT Content-Type: text/html; charset=UTF-8 Content-Length: 408879 Vary: Accept-Encoding, User-Agent Set-Cookie: bkng=11UmFuZG9tSVYkc2RlIyh9Yaa29%2F3xUOLblgO%2Fz4BDP5ublHwPu2UfW7aExCp9rouCF0OOBUYIv3ju9%2F%2B2j2xwuML3O73IHyVP%2Bnpqt%2FVx%2Fg1gY5OvJhYDx28AR%2FU3Y%2F0ub5KTfVY2l4pM27KgfJRT0r%2F11%2BmKHxrP5PiptR3j9gq3w0E4NskYkzAQ0PnDWezC; domain=.booking.com; path=/; expires=Thu, 02-Jun-2022 15:13:43 GMT; Secure; HTTPOnly Strict-Transport-Security: max-age=604800 X-Content-Type-Options: nosniff X-Recruiting: Like HTTP headers? Come write ours: https://workingatbooking.com X-XSS-Protection: 1; mode=block |
| WHOIS information |
|---|
Whois raw |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1764 mistypes, associated with booking.com:
If you are curious about what TLD extensions could also match the domain name of booking.com well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: