Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | Australia's official weather forecasts & weather radar - Bureau of Meteorology | Search engines recommend title length of around 50-60 characters. The length of this title is 78. |
| Meta description | Weather, climate and hydrology services; also details educational projects, publications, and contacts. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 103 characters. |
| Keywords | Bureau of Meteorology; homepage | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 5.3566 seconds on average | Load speed is a concern and should be improved if and when possible. |
| Alexa global | 2 177, as last updated | According to Alexa, the website is frequently visited and is very popular. |
| Quantcast global | 83 705 | The site is well known, judging by QUANTCAST rank. |
| Total links on homepage | We found 215 links | This is a normal amount of links. |
| Number of backlinks | Around 7 194 | If even half of these are high quality, it speaks volumes of the website's worth. |
| Page HTML size | 31.6KB | How do we put this... improvement is quite necessary. Load speed is a very important factor in so many ways! |
| Website server | Server appears to be online. The IP address for the server is 23.43.121.86. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Kids and Teens School Time Social Studies Geography Oceania Australia Science Earth Sciences Atmospheric Sciences Meteorology Government Agencies Oceania Regional Oceania Australia Government Departments Environment, Water, Heritage and the Arts Regional Oceania Australia Weather |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | weatherzone.com.au willyweather.com.au eldersweather.com.au auspost.com.au 9news.com.au |
These are the websites that fall into the same category as bom.gov.au, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Absolute accuracy is accessible only by the webmasters. If you keep that in mind, perhaps you will find out approximate numbers of some use.
Where appropriate, we'll add an insight, but the numbers themselves speak clearly enough, eh?
| Parameter name | Status | Comment |
|---|---|---|
| Time spent on site | 6:05 | People are in no hurry to leave the website, great! |
With over 4 million websites indexed (which can seem as a lot, or very little, depending on your point of view), Alexa is perhaps the oldest and certainly the best known ranking system, deservedly or not. The Alexa Global and Local ranks of a website are based on an approximate amount of visitors a given website receives. The more visitors, the higher the rank. The Alexa rank, be it Local or Global, should be taken with a pinch of salt. After all, visitor count is by far not the simple measure of a website's success it's made out to be. For example, a gardening website is never going to be as popular as a movie review website. It does not mean it's not popular within it's niche.
QUANTCAST - an advertising-related data processing company - mostly specializes in real-time audience analysis and measurements. In other words it, like Alexa, is basing its rankings on approximate traffic numbers. Currently, QUANTCAST has rated around 82 892 799 websites. Just like ALEXA, this is not a metric of huge importance, so don't base your SEO decisions on QUANTCAST rank, specifically. At best, it's a vague representation of how your website is doing in the grand scheme of things, but it does not take all that much context into account.
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Server: Apache/2.2.3 (Red Hat) Content-Type: text/html; charset=UTF-8 Date: Sat, 14 Oct 2017 20:50:13 GMT Content-Length: 31928 Connection: keep-alive |
| WHOIS information |
|---|
Domain Name: bom.gov.au Last Modified: 26-Feb-2016 04:55:09 UTC Status: serverTransferProhibited Registrar Name: Digital Transformation Agency Registrant: Bureau of Meteorology Eligibility Type: Other Registrant Contact ID: GOVAU-MALE1000 Registrant Contact Name: Lena Mayevsky Registrant Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Tech Contact ID: GOVAU-MALE1001 Tech Contact Name: Lena Mayevsky Tech Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Name Server: ho-dns-ext.bom.gov.au Name Server IP: 134.178.63.149 Name Server: ho-dns-ext-01.bom.gov.au Name Server IP: 134.178.63.179 Name Server: drs-dns-ext-01.bom.gov.au Name Server IP: 134.178.253.143 Name Server: ns1.secureintellicentre.net.au Name Server IP: 124.47.136.23 Name Server IP: 2400:cc00:1:2:0:0:0:4 Name Server: ns2.secureintellicentre.net.au Name Server IP: 124.47.136.24 Name Server IP: 2400:cc00:1:2:0:0:0:5 Name Server: ns3.secureintellicentre.net.au Name Server IP: 124.47.132.23 Name Server IP: 2400:cc00:2:2:0:0:0:4 Name Server: edns-266.unimelb.net.au Name Server IP: 203.21.130.1 Name Server: edns-396.unimelb.net.au Name Server IP: 203.21.131.1 DNSSEC: unsigned |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 752 mistypes, associated with bom.gov.au:
If you are curious about what TLD extensions could also match the domain name of bom.gov.au well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: