Here is an overview of what we consider to be the key website statistics and information:
| Parameter name | Status | Comment |
|---|---|---|
| Website meta title | The Boating & Sailing Info Centre | Search engines recommend title length of around 50-60 characters. The length of this title is 33. |
| Meta description | Articles on boating, sailing, yachting and the America's Cup. | To make sure all the meta description is visible in search results page, Google recommends length of up to 320 characters at the most. This description has exactly 61 characters. |
| Keywords | boating, sailing, yachting, sail, boat, boats, yacht, yachts, dinghy, yarns, weather, new zealand, nz, classifieds, ads, adverts, directory, boatbuilders | We did not expect meta keywords to be used. It's a worrying sign more than anything, really, as websites with meta keywords often tend to be spammy. |
| Load time | 1.1407 seconds on average | Website load speed is pretty fast. |
| Total links on homepage | We found 27 links | This is a normal amount of links. |
| Number of backlinks | Around 40 | Backlinks is one of the key metrics for search engines. This website seems to have a very low number of backlinks, which means poorer rank in search results. |
| Page HTML size | 8.7KB | Load speed (and overall responsiveness) is such an important factor for both search engines and user experience, would you not agree? With that in mind, this is a very good result. |
| Website server | Server appears to be online. The IP address for the server is 104.27.185.214. | It's unfortunate, but despite our best attempts, we failed to gather enough data to provide a meaningful insight at this time. |
What, all that information was not enough? You want... more? Right, then. You asked for it.
As we've mentioned before, traffic is not a key metric. However, the target audience does say a lot about what's been done to optimize the website, as well as what should be done going forwards. Let's see if we have any useful information here.
| Parameter name | Status | Comment |
|---|---|---|
| Relevant categories | Recreation Boating Sailing Dinghy Sailing |
The most obvious area of interest for the target audience are these categories. Most, if not all of them can be attributed to the website in question. |
| Related websites | ofu.co.nz ruralfind.co.nz metvuw.co.nz cathedralcaves.co.nz metvuw.com |
These are the websites that fall into the same category as boating.co.nz, and so target the same audience and, likely, keywords. To a larger or smaller extent, all of them are competitors. |
Similarly to how a hard drive or a modern SSD device holds your files, a server holds all the files the website needs to operate. To load a webpage, your browser needs to contact the said server and request files - strings of code that make up the website into what it is, including images, text and database entries. Each physical server has a unique IP address that is used by the browser to contact it.
Let's see what technical information we've managed to gather:
| Header in detail |
|---|
HTTP/1.1 200 OK Date: Mon, 13 Nov 2017 15:15:52 GMT Content-Type: text/html Transfer-Encoding: chunked Connection: keep-alive Set-Cookie: __cfduid=dc0f4b34d3641d1ca0b2ea07a7b94515f1510586152; expires=Tue, 13-Nov-18 15:15:52 GMT; path=/; domain=.boating.co.nz; HttpOnly Vary: Accept-Encoding Server: cloudflare-nginx CF-RAY: 3bd2b05cb0339768-FRA |
A good domain address is usually one that is easy to spell, resulting in the smallest amount of mistypes possible. Still, such a thing inevitably happens. Here is a list with the most frequent 1728 mistypes, associated with boating.co.nz:
If you are curious about what TLD extensions could also match the domain name of boating.co.nz well, we have prepared an extensive list for you to look through:
We are glad you have finished this report. Hopefully, you found what you were looking for. In case you need more information to compare, here is a list of some other detailed overviews we have prepared: